mashup* Event - TV 2.0

Trust you are well. Please find below details of the next mashup* Event on
the 18th July - kindly sponsored by BT.

A mashup of TV, Web and Mobile is transforming the broadcast content world
which has gone largely unchanged for its entire consumer life. For more than
60 years the TV has entertained, informed and captivated but as the
traditional model disappears, content promises to become completely
personalized, interactive and enjoyed on-demand. A quick search for "TV"
will give you a wide range of opinion on what TV2.0 could be, the imaginary
services, the level of choice, new shared social experiences, the endless
possibilities for new services and technology choices. TV2.0 mashup* event
will provide speakers who can provide expert observations and debate about
what TV2.0 is and how it will be delivered?

The debate will address:-
 
1. Who will generate the most content for a fragmented world? Professional
or Amatures
 
2. Which line of site screen will be the most valuable?
 
3. What does 'no constraints' really mean and how can it be delivered
 
4. What will happen to content made for an audience?
 
5. Will there still be a shared social experience. "What did you think of
the Eastenders story line last night"
 
6. Which platform will be the most important web, mobile, broadcast or new?
 
7. Sky, BT, BBC, ITV, Joost, Google, NBC, Disney, The Times - who will win
and who will loose?
 

The event will start at 18.00, following the usual format of speakers and an
hour long panel debate followed by drinks and nibbles.

Register and more information are here www.mashupevent.com
<http://www.mashupevent.com> . As usual we've high levels of registration
already following the last mashup* Event - themed "On Location" last week.
If you'd like to assure your place please register ASAP.

I look forward to seeing you there.
 
Best regards
Tony Fish
mashup Event LLP



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