"Care to take a stab at the relative amount of UK Linux users compared with the number of iPhone users? I rest my case."
This is an interesting point. I am all for open standards and software, but also feel I should consider all aspects - including ones out of the control of the immediate want to free these media files so everyone can watch them... It would be nice, but right now, it doesn't look feasible. From a marketing point of view (from which I know little about but... will comment on anyway..) - having the BBC providing the iPhone with services is quite 'cool' for the market, it's moving forward but albeit perhaps in the wrong way. What would be great is if an open standards method were to be developed, with a custom skin, look and feel for our most popular devices, iPhone, nokia mobiles and so on.

