See, I don't have a downer on Twiter. I'm an intermittent user (when I remember). In fact, I can see a perfectly good "corporate" use for it with a real example: I work on a university campus and we get quite a lot of mails sent round telling us about room changes and various one-off events. Seems sensible to have a user set up to tweet this stuff and for staff/students to track that user if they want the info - opting in of course.
SecondLife also is not without its uses though, to judge what's been going on recently, you'd probably veer towards the side of emperor's new clothes. I just don't think we've seen the real useful innovations emerging yet. The original blog post seemed overly peevish to me. So what if some of this stuff is hitting niche markets? Maybe they're niches that are desirable to target. From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Brian Butterworth Sent: Wednesday, March 26, 2008 9:09 PM To: [email protected] Subject: Re: [backstage] he has a point... On 26/03/2008, Jem Stone <[EMAIL PROTECTED]> wrote: Well its 3/4 points all rather confusingly lumped together. - crazy PR led second life reporter nonsense. Yes. Probably bad , wrong and now futile but someone has to innovate there first to know that. I knew that the moment Sky News announced it's arrive in 2ndL - using tools such as twitter to help improve your journalism/contacts/network. Good/effective I'd say, even in the UK, but especially for technology journalists. The best message I saw was from James C saying he was in the pub and about ten minutes later saying that he had been joined in the pub... - linking to a range of bookmark sites at the bottom of a (BBC) news story to increase reach. Worth giving it a go but monitor from time to time in case Digg goes tits up, traffic dries up. Be careful about those UK/Non UK/commercial user journeys (for BBC) It would have been, possibly, handy for those options only to appear if you have an account with each of the bookmark agents. But they can be implemented in about ten lines of code (as I posted here before). It's hardly a promotion of their services... As for James overall point that the most effective strategy is to ignore above and actually invest in actually engaging with online communities (ie: listening, responding, hosting, and supporting). What sort of crazy manifesto is that. Jem (BBC) On 26/3/08 16:39, "Tom Loosemore" <[EMAIL PROTECTED]> wrote: > http://blog.aqute.com/aquteresearch/2008/03/twitter-second.html > - > Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please > visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. > Unofficial list archive: > http://www.mail-archive.com/[email protected]/ - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/[email protected]/ -- Please email me back if you need any more help. Brian Butterworth http://www.ukfree.tv
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