It's possible there are Microsoft employees who could switch hats and
support open standards - John Sullivan of Microsoft Research who
headed the AVC standardisation effort wouldn't have any credibility
problems. As it happens, Mr. Hugger's former job included blocking
open standards; it's merely reasonable to question his commitment on
that subject. I wouldn't expect him to have any experience in building
standards-based architectures, either. Nothing personal in that, it's
just the way Microsoft functions. Their overriding goal is to maximise
revenue using lockin; they do this by interlocking proprietary
components ("tying" in the parlance of the EU DG-Competition). They
sometimes embrace standards, but only when weak in a market; that's
why WMP supports AVC/AAC on Xbox but not under Windows.

Can Mr. Huggers make the switch from working for shareholders to
working for licence fee payers? It's certainly possible and I do give
him the benefit of the doubt. But actions speak louder than, etc. The
best outcome is for Huggers to fulfill his January promise and promote
open standards. Dirac is a perfect candidate in this regard
particularly now that the bitstream has been frozen. I am aware of
only one argument against its use: it is not included in Windows. Were
Huggers to arrange that, concerns about his commitment would disappear
overnight.

The real challenge for him is to deep-six DRM, which is the source of
the BBC's PC video client interoperability problems; technical
"protection" measures don't work. That requires a leadership role to
work with rights holders. It probably involves fundamental changes in
the talent remuneration structure. I don't underestimate the
difficulty. But as a public broadcaster the BBC is perhaps uniquely
positioned to meet that challenge.

Sean.
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