http://www.guardian.co.uk/media/2009/mar/10/guardian-open-platform
key quote hidden towards the end
"The Guardian is positioning its Open Platform as a commercial
venture, requiring partners to carry its advertising as part of its
terms and conditions, while BBC Backstage states clearly that its
proposition is for individual developers designers and not for "big
corporates"."
opening quote about free at the beginning...
"The Guardian today launched Open Platform, a service that will allow
partners to reuse guardian.co.uk content and data for free and weave
it "into the fabric of the internet"."
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