Hello backstagers: 

I would like to invite anyone interesting in media, innovation and society to 
this year's Media Futures Conference, on the theme Beyond Broadcast, which 
takes place on Friday 3 July. 

Last year this event was held in conjunction with the BBC backstage event 
Mashed at Alexandra Palace, and run by the BBC. This year it is supported and 
hosted by Bloomberg at the Bloomberg Auditorium, London EC2. 

This year we have presentations from Avner Ronen of Boxee; Dan Hon of Six to 
Start; Tim Morgan from Mint Digital; Dale Herigstad of Schematic. They will be 
presenting projects including a social iPhone application that combines TV and 
Twitter; a live fantasy football game played in parallel with a televised 
match;  and new interaction concepts for screen and handheld devices. 

This isn't just a conference for media executives: it is a conference for 
everybody who is passionate about creating innovative media forms -- which 
probably means you.  

Nico Macdonald
Programmer and Chair, Media Futures Conference


---------------------------------------------------------------
Media Futures Conference 2009: Beyond Broadcast
---------------------------------------------------------------
Friday 3 July
---------------------------------------------------------------
Bloomberg Auditorium -- London EC2
---------------------------------------------------------------

The Media Futures Conference 2009, which takes place at the Bloomberg 
Auditorium in central London on Friday 3 July. You can book here now:
[http://www.mediafuturesconference.org/2009/Booking.html]

This is your chance to join leading practitioners from the media industry to 
discuss the challenges and opportunities that we face as we move 'beyond 
broadcast'.

At the conference we will seek to establish our 'ideal' broadcast media 
futures, and raise the bar for what we can achieve. What do we want our media 
futures to be? What is feasible, and what is economically viable?

Our presenters will share their insights and pioneering work, and engage in 
frank discussion. Melanie Howard and Professor James Woudhuysen tell us how to 
use social insights to create innovative platforms and to find out what people 
really want; Matt Locke of Channel 4 explains why we are moving beyond 
broadcast; and Claire Enders of Enders Analysis gives us the numbers.

Avner Ronen presents Boxee, an open and social platform which turns a 
computer-connected HDTV into an entertainment channel incorporating Hulu, 
YouTube and iPlayer among others; Don Boyd presents the soon-to-be launched 
Hibrow.tv, a curated cultural channel online; Chris Meade of if:book shows 
experimental book projects, and reflects on new content forms that might drive 
technology adoption; and Schematic creative lead Dale Herigstad discusses 
interaction concepts for screen and handheld devices derived from Minority 
Report.

Dominic Cameron, Managing Director of ITV.com, talks about the lessons for an 
established media company developing new media platforms; we showcase inspiring 
and feasible work from frog design, Method Inc., Six to Start, and Mint 
Digital, including a social iPhone application that combines TV and Twitter, 
and a live fantasy football game played in parallel with a televised match; and 
we highlight research from Vodafone and Experientia.

POLIS Director Charlie Beckett and Richard Sambrook, Head of Global News at the 
BBC, discuss concerns and challenge relating to journalism 'beyond broadcast'.

Alexander Grunsteidl extracts the real lessons from the success of Apple's 
iTunes-lead ascent. And we examine other viable futures: TechCrunch Europe 
editor Mike Butcher discusses startups; Broadsight's Alan Patrick wrestles with 
the new '800lb gorillas'; and Carolyn Morgan of Penmaen Media assesses 
'mainstream media' business.

The day we have programmed will put these major changes around broadcast into a 
meaningful context, offer fresh insights, and explain developments with numbers 
and trends. We hope to inspire you with innovative and surprising new concepts 
and products. We aspire to create a neutral space for debating ideas honestly. 
And afterwards we hope you will be able to put your learnings into practice, as 
well as developing connections old and new.

This isn't just a conference for media executives: it is a conference for 
everybody who is passionate about creating innovative media forms. To take part 
book your place now:
[http://www.mediafuturesconference.org/2009/Booking.html]

Nico Macdonald
Conference programmer and chair


Cost
---------------------------------------------------------------
£150


Details
---------------------------------------------------------------
Media Futures Conference 2009

Friday 3 July 2009, 9am-6pm
followed by drinks reception

Bloomberg Auditorium
City Gate House
39-45 Finsbury Square
London EC2A 1PQ
 
[http://www.mediafuturesconference.org/2009/downloads/MediaFutures2009.ics]


Contact
---------------------------------------------------------------
Nico Macdonald: [email protected]
[mailto:[email protected]?subject=media Futures Conference]

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