On 20-Nov-2009, at 12:49, Brian Butterworth wrote:
> As I pointed out if you calculate the reading score for these longer 
> headlines, they score higher, meaning they are less good to those (unlike 
> ourselves) who have lower reading skills.
> 
> For higher skilled people, they just take longer to scan.
> 
> If you said it was for SEO, that would be fine.  But for usability, it sucks. 
>  

errrrr, you’re missing the point: the short headlines remain on the “section” 
pages. It’s only the article itself which has the long headline, by which point 
you’ve already clicked through.

the other use-case is arriving at the page via a search engine—in which case 
richer titles are helpful (you’ve already told the SE what it is you’re looking 
for in any case).

-- 
mo mcroberts
http://nevali.net
iChat: [email protected]  Jabber/GTalk: [email protected]  Twitter: @nevali

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