A german brewery seeks to brew a beer in the nice town of Fucking, Austria.
Well, not really - they try to get the Name only. And as they want to brew a
lager beer (german: ein "Helles"), they can call it "fucking hell". The
trademark commission first rejected the attempt - but then they had to allow it.
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Public Order and Morality
[...]
The examiner rejected the application the sign used sexuality in order to
express contempt and violent anger. The village Fucking in Austria, to which
the appellants had referred, had only 93 inhabitants, and no-one knew of it.
Furthermore, the right of freedom of expression had to have limits in the case
of upsetting, accusatory or derogatory signs
The Board held that in Christian terms, 'hell' is the place of highest torment.
It is a place of damnation. In common parlance 'hell' is a synonym for
something negative and causing torment. If the first word element stands for
'damned', then the sign designates only that which according to popular belief
happens in hell.
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So we will be able to buy a beer named "Fucking Hell" soon.
fra
link:
http://tinyurl.com/ycgyvaw
