Nice analysis of monochrom's
<http://www.monochrom.at/sowjet-unterzoegersdorf/>Soviet
Unterzoegersdorf Cheetos campaign.
Monochrom went on to have various installations
such as the Unterzoegersdorf computer (which ran
on a coal furnace one had to shovel continuously
in order for another person to be able to play
Tetris) as well as various Unterzoegersdorf
installations. There was one especially
interesting moment when they were kicked out of a
computer convention as the Unterzoegersdorf
representative with the Unterzoegersdorf camera
man was borderline-trolling party-goers, perhaps
offensive to Disney officials running the
convention. The Unterzoegersdorf representative
also, for purposes of art, had the wild
experience of eating a glob of wasabe not
knowing what wasabe is
and deciding that it was
capitalist posion. Of course, one assumes the
Unterzoegersdorf camera man was using a modern
camera, something the Unterzoegersdorf
representative did not even seem to notice as being astounding.
One particular event they did was particular
applicable to this discussion. The website boing
boing hired Monochrom to do a viral video for
Cheetos, paying them a sum of a few thousand
dollars. Monochrom saw a prime opportunity to
further explore capitalist relationships with
their very anti-capitalist characters. The
results are below. I invite you to take the time
to watch all 6 segments. It is delightful.
<http://www.youtube.com/results?search_query=Unterzoegersdorf+cheetos&aq=f>Unterzoegersdorf/Cheetos
Campaign
While amusing, one cannot help but think that the
compete rage of the Soviet Unterzoegersdorf
characters, in part jest, at being tricked and
used to promote a very Capitalist-foodstuff but
in part seriousness for Unterzoegersdorf-ians
to find their livelihood but a colony of the
Global Economy. While Cheetos is featured
heavily in the dialogue as the center of
conflict, the nature of the Monochroms tension
is more on the side of Unterzoegersdorf-ians
trying to figure out what to make of the raw junk
of Capitalism. It may benefit Cheetos only to be
repeatedly mentioned and pondered we laugh
because the weird orange coloring DOES smear all
over our hands. In fact, we are reminded of
Cheetos and that may be enough to make our mouth
water (or wince) in association. Larger
questions remain largely unexamined What should
we make of our own economic proliferation? How
should we come to terms with ourselves? In an
exploration of Unterzoegersdorf we come to face
ourselves as Other perhaps in what only great
works of Art do reflected back to ourselves our
own values in negativity, as dissymmetry and
excess, the best non-linguistic analysis of all,
something even Emmanuel Levinas refuses to see
when he preaches of the acceptance of the Other
but cannot accept those asiatic hordes which
surround Israel
and refuses to deal with them as citizens of humanity
<http://sulphuroxide.com/2011/02/10/on-testing-cheetos-in-soviet-unterzoegersdorf/>Link
