> > A new and more humble BP seems to be a good way to define the succes > > criterium, but I believe the main factor is outside : it should be > the > > numbers of players. If we have enough players, we can still transform > > a commercial failure in a success. So, the question is : how many > > players (in december, in April 2011, etc...) and what can of number > > progression will define a success, and with which milestones ? > > I'm not sure the number of active players is the right criteria, > especially at this stage. Because it depends a lot on our ability to > reach an audience - it's hard to predict how many people we'll get to > try HackIt!, and this has a direct influence on the number of players. > > I'd rather use metrics like conversions (% of players who try the game > who create an account or come back playing once) and churn (% of > players > who quit the game), and eventually things like ARPU - basically, the > assumptions David put in the BP. This way, if we don't have enough > organic growth, we can look at the advertisement/PR/marketing traffic > costs, and see if it would be worth paying for it, by comparing the > cost > of bringing a visitor to the site to the average revenue generated by > new visitor. Even if we don't have a lot of players, that's the kind of > proof that would allow us to convince people to provide funds - we'd > know what the money spent would bring us. >
[David] Just a quick note regarding the success/failure of hackIt in a few months from now. I agree we should use the metrics of the bp, and we can base ourselves on the template I'll prepare that lets us follow-up on the metrics of our game. But what I wanted to add here is that for the success/failure criteria, we should look not only at the figures but also at the variation of the figures from one month to another (the derivative). It's obvious but let's keep it in mind for the creation of the template, it should show this derivative. _______________________________________________ Hackit Bar mailing list - [email protected] Wiki: http://community.hackit.cx/ List: http://community.hackit.cx/ml/ Forum: http://community.hackit.cx/forum/ Ideas: http://community.hackit.cx/ideas/ IRC: irc://irc.freenode.net/#politis
