On May 17, 2006, at 2:52 PM, Matthias Steffens wrote:
At our institution there was only one copy of BBEdit, and the decision
making persons saw no need to buy more copies although more people
started using it.
Two more valuable things to know in this situation are:
1.) Do you REALLY need to buy more copies of BBEdit, or can you just
get away with TextWrangler, and
2.) Can you get the academic discount?
I find that a lot of people in other groups in my own institution
still think that BBEdit Lite is what they should be using (they never
heard of TextWrangler), and when you tell them about TextWrangler, it
doesn't stick in their brain, because it doesn't sound like a product
they've ever heard of or would want to use (same with Yojimbo, both
very silly names). I think if Barebones had stuck with calling the
free version of BBEdit "BBEdit Lite" and had marketed it more, people
would know about it and be using it (like: "Hey, have you tried the
new BBEdit Lite 8.0?" instead of "what the hell is this TextWrangler
thing?").
In situations like that dialog nag, or other license-decision points,
it might be nice for Barebones to provide a link to this page:
<http://barebones.com/products/bbedit/threeway.shtml> to help educate
users about TextWrangler. A lot of times that's all people really
need. If they find they still need BBEdit after being properly
educated, then they can decide whether or not to purchase additional
copies in an informed way.
People don't know about the academic discount, either. Every time I
meet another BBEdit user in peer institutions or even other groups in
my own institution, they've never heard about the discount. That
makes a HUGE difference in departmental purchasing decisions, so
educating people about that is really useful, too.
Carole
------------------
Carole E. Mah
Senior Programmer/Analyst
Scholarly Technology Group
Computing and Information Services
Brown University
http://www.stg.brown.edu/
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