Please respond directly to him if you are interested. (ideally before Wednesday 1/7)
I don't have that much direct experience in this myself - I am running a mailman installation here but we are pretty strict about requiring local email addresses, which takes most of thechallenges out.
cheers Betsy
From: Daniel P Dern <[EMAIL PROTECTED]>
X-X-Sender: [EMAIL PROTECTED]
To: Betsy Schwartz <[EMAIL PROTECTED]>
Subject: Seeking info/quotes for article on "Opt-in Email Lists" for InformIT.com
In my freelance writer capacity, I'm doing an article for InformIT.com on "Opt-in Mailing lists -- how your company can set up an opt-in newsletter: the DOs and DON'Ts". I've spoken to some 3rd party list providers, but realized I still need some info/quotes from people handling this in-house (e.g., sysadmins/web admins),
The article is about OPT-IN aspects, not generic "what's a mailing list," "how to set up a mailing list," etc. Just OPT-IN parts/advice.
(Note, the primary audience is system administrators, particularly at smaller companies - so it's about "what do you do to make this happen?" not "what kind of content?")
I'd like your thoughts -- by email or (briefly) by phone, e.g.,
- What list(s)/newsletter(s) do you do? How many users/subscribers, how frequently do you send, typical length? - What tool, or service, do you use? Rough cost? - How do you do the "opt-in", e.g. email, web, snail mail, etc? - Do you use a "two-pass" (confirm)? - What options do you offer/recommend? - Wnat do you consider are key DO's, DON'Ts? - Any favorite examples of folks (besides you) "doing it right"? - Have you had any problems, e.g. people trying to sign other people up, people complaining they didn't sign up/opt-in, etc.? - Any other advice?
(FYI, you can see other articles I've done for InformIT.com from links at <http://www.dern.com/artic.shtml#InformIT>.)
I'd like talk to an appropriate person at your organization, before January 1 if possible.
Again, I'm a free-lance technology writer, providing bylined articles and columns, as well as PR writing, editorial and consulting services, especially case histories, interviews, FAQs, OpEds, releases and feature articles. Topics, products and issues I've been writing lately include WiFi, VoIP, Linux/OpenSource, Power over Ethernet, .NET, mobility products, sysadmin tools, security, "Aligning IT with Your Business Strategy," "Stretching Your IT Budget," along with pre- and post-tradeshow coverage. Most recently I was Executive Editor of Byte.com.
(See www.dern.com/artic.shtml for links to samples of my recent work, and www.dern.com for more info.)
Thanks for your help!
Sincerely,
Daniel P. Dern 617 969-7947
*----------------------------------------------------------------------* Daniel Dern - Freelance technology writer ddern at world{dot}std{dot}com or <www.dern.com> (See www.dern.com/artic.shtml for links to samples of my work.) Columnist, VON Magazine (vonmag.com); Contributing Editor, TechRevu.com Graphic novel reviewer, SFRevu.com
Betsy Schwartz email: [EMAIL PROTECTED]
Unix Systems Administrator,CRG voice: 617-495-5947
Harvard Graduate School of Design fax: 617-496-5866
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