Dairy CAFOs ([EMAIL PROTECTED])    Posted: 01/10/2003  By  [EMAIL PROTECTED]
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 >
 >
 >The first clip comes from: SEAFOOD.COM (Foodservice) "web site for
 >commercial seafood buyers, sellers and consumers" Jan 8, 2003 from
 >http://www.seafood.com/news/current/84887.html
 >
 >>--START COPY--
 >McDonald's Starts Organic Bid to Lure Customers in UK and Europe
 >>
 >>  - Marketing Week -
 >>
 >>Embattled fast-food chain McDonald's is to start selling
 >>organic produce in its restaurants from next month in a
 >>desperate attempt to curry public favour. The company will
 >>replace all cartons of non-organic milk with organic milk,
 >>but it will continue to use non-organic milk in milkshakes
 >>and sundaes.
 >>
 >>The global outfit, famous for its processed food, says the
 >>change is in response to customer demand. It claims it was
 >>unable to offer organic milk before because it could not
 >>guarantee adequate supplies.
 >>
 >>The news comes as the fast-food giant warns it will make a
 >>quarterly loss for the first time in its 47-year history for
 >>the period ending December 31, 2002. It is in the process of
 >>closing restaurants around the world, including at least six
 >>sites in London.
 >>
 >>In August last year, its Swedish restaurants began selling
 >>organic milk and organic ice cream. Sweden's McDonald's also
 >>said it was considering organic coffee, but had ruled out
 >>selling organic burgers.
 >>
 >>In the UK, McDonald's has been selling free-range eggs for
 >>the past two years in its breakfast products.
 >>
 >>In June, the company announced a three-year #300,000
 >>sponsorship of the Food Animal Initiative (FAI), a research
 >>project launched by Oxford University to find a mid-way
 >>point between organic farming and modern farming methods.
 >>
 >>McDonald's says it is considering selling other organic
 >>products, such as ice cream, in the future, but adds that
 >>its strategy will be influenced by developments at the FAI.
 >>--END COPY--
 >>
 >>2003 Centaur Communications Ltd or its licensors.
 >>
 >>
 >>The second story comes from:
 >>Ananova
 >>Jan 8, 2003
 >>
 >>from
 >>http://www.ananova.com/news/story/sm_737567.html
 >>
 >>--START COPY--
 >>McDonald's switches to organic milk
 >>
 >>McDonald's is to start selling cartons of organic milk in
 >>its UK outlets.
 >>
 >>The chain will switch to selling only carton milk from
 >>organically-reared British cows from next month.
 >>
 >>It said the move was a "natural progression", having already
 >>changed to free-range eggs in its breakfasts.
 >>
 >>The decision only affects milk in cartons and will not, for
 >>now, extend to other ingredients such as milkshakes.
 >>
 >>McDonald's has been forced to make major changes after
 >>suffering falling sales. It issued a profits warning last
 >>month and is expected to post its first quarterly loss in
 >>its 47-year history later this month.
 >>
 >>The company already sells organic milk and ice cream at its
 >>outlets in Sweden. In the UK, it will use organic milk
 >>supplied by processor Express Dairies at its plant in
 >>Ashby-de-la-Zouch, Leicestershire.
 >>
 >>The milk, which goes on sale on February 2, will be
 >>semi-skimmed and cost 41p to take-away and 49p to drink in
 >>the restaurant - the same as for the current non-organic
 >>milk.
 >>
 >>Amanda Pierce, McDonald's spokeswoman, said: "Up until
 >>recently there hasn't been enough supply of organic milk in
 >>the UK but it's something we are able to do now.
 >>
 >>"We estimate that the milk we sell will represent 3.4% of
 >>the total market for liquid organic milk in the UK."
 >>--END COPY--
 >
 >






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----- Original Message -----
Sent: Sunday, January 12, 2003 4:43 PM
Subject: Re: McDonald's Start's Organic Bid

Christy,
I can search "Marketing Week" for this article, but do you have more definate source info? at least date?
 
_______________________________________________________________________
Barry Lia \ [EMAIL PROTECTED] \ Seattle WA
 
On Sat, 11 Jan 2003 19:48:50 -0600 "The Korrows" <[EMAIL PROTECTED]> writes:
McDonald's Starts Organic Bid to Lure Customers in UK and Europe
 >>
 >>  - Marketing Week -
 >>
 >>Embattled fast-food chain McDonald's is to start selling
 >>organic produce in its restaurants from next month in a
 >>desperate attempt to curry public favour. The company will
 >>replace all cartons of non-organic milk with organic milk,
 >>but it will continue to use non-organic milk in milkshakes
 >>and sundaes.
 >>
 >>The global outfit, famous for its processed food, says the
 >>change is in response to customer demand. It claims it was
 >>unable to offer organic milk before because it could not
 >>guarantee adequate supplies.
 >>
 >>The news comes as the fast-food giant warns it will make a
 >>quarterly loss for the first time in its 47-year history for
 >>the period ending December 31, 2002. It is in the process of
 >>closing restaurants around the world, including at least six
 >>sites in London.
 >>
 >>In August last year, its Swedish restaurants began selling
 >>organic milk and organic ice cream. Sweden's McDonald's also
 >>said it was considering organic coffee, but had ruled out
 >>selling organic burgers.
 >>
 >>In the UK, McDonald's has been selling free-range eggs for
 >>the past two years in its breakfast products.
 >>
 >>In June, the company announced a three-year #300,000
 >>sponsorship of the Food Animal Initiative (FAI), a research
 >>project launched by Oxford University to find a mid-way
 >>point between organic farming and modern farming methods.
 >>
 >>McDonald's says it is considering selling other organic
 >>products, such as ice cream, in the future, but adds that
 >>its strategy will be influenced by developments at the FAI.
 >>--END COPY--
 

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