On a side note, we've moved to the AM3354 version of the processor for our custom board. We don't use or have a need for the PRU's on the chip and the cost savings is significant. Not that this is a solution for the BBB, but for those companies which are building custom boards, it is an option which can provide an immediate cost reduction (36% in our case) of the processor board alone. We've done all work in house, including assembly, and have complete control over all our costs and scheduling. This has worked out well for us and are committed to the AM335x part for several years (Thanks Gerald!!).

Ross


On 03/17/2014 07:33 AM, Gerald Coley wrote:
Thank you for confirming what I have been saying all along. We are going to raise the price so we can get more capacity. How much we are not sure as of yet, but it will be as little as possible to allow us to bring more CMs on line and to make sure we can handle future cost issues in components. The DDR and eMMC markets for example are very volatile.

Gerald


On Mon, Mar 17, 2014 at 9:23 AM, <[email protected] <mailto:[email protected]>> wrote:

        Gerald, I have looked into both producing our own boards and
        System on Module
        <http://phytec.com/products/system-on-modules/phycore/am335x/>
        type platforms with the AM3559 chipset.  The system on module
        setups are about $125 in quantity with a 12 week leadtime. To
        produce our boards it would be a minimum of about $100 pre
        board to do our own production.  The latter does not factor in
        parts availibility, capital required, etc.  Finally, if you
        just look at single chip costs for the AM2559 you are looking
        at $34 - http://www.ti.com/product/AM3359!  The $45 pricing
        for the BBB is really unbelieveable and quite possibly
        unsustainable?  I would have no problem paying $75 for this
        board if we could guarantee availibility and continued support
        (ie being able to stay in business).

        In regards, to designing this into a product, based on the
        above pricing it seems that to a small company with limited
        funds there is really no alternative.  You all have done such
        a good job designing in peripherals, friendly pin output etc
        it is really hard to beat.  I can also say that everywhere I
        turn (cookies) I am blasted with advertisements to buy the
        Beaglebone Black.  Either from Digikey, Make website,
        Hackaday, trade magazines, your marketing department is really
        pushing the Beaglebone hard.  Either way you have made this
        chipset/device extremely capable and I am looking to support
        the community (both "makers" and "people putting the BBB into
        products).  I see alot of people who are using this in
        products and giving back their code to the community.  So I
        don't necessary see this as a negative if you are giving back
        despite placing high demands on supply. Let me know if there
        is anything I can do to help out or provide input.  I really
        think you and Jason are doing a great job, either way!

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