On Sunday, April 13, 2014 8:03:56 PM UTC-4, William Hermans wrote:
>
> Good information and thank you Jason for sharing. I see there is also 
> someone else producing miniature versions of the BBB, but . . . not my own 
> thing.
>

Who and what?
 

>
> Personally, I would like to see other "upgrades" as well, but I voiced 
> those last year, and from the response I received from Gerald seems to 
> indicate that my own wishes are not inline with beagleboard.org's current 
> roadmap. However, the minnowboard MAX is a perfect fit( even though using a 
> different processsor architecture ).
>
> Personally, I never would have guessed last year at launch that the BBB 
> would take off like this. But very pleased that it did.
>
>
> On Sun, Apr 13, 2014 at 4:18 PM, Charles Steinkuehler <
> [email protected]> wrote:
>
>> Great writeup Jason!
>>
>> Most of the info exists in bits and pieces around this forum and
>> elsewhere, but it's a great all-in-one summary.  I really like that
>> you're sharing the plans for moving forward and reasons for some of the
>> decisions.  Open communities thrive on information and communications!
>>
>> On 4/13/2014 6:12 PM, Drew Fustini wrote:
>> > Excellent, I think this really helps to clarify a lot of the questions
>> > hanging in the air.
>> > On Apr 13, 2014 6:07 PM, "Jason Kridner" <[email protected]> 
>> wrote:
>> >
>> >> Just about to post this to http://beagleboard.org/blog, but it
>> >> wouldn't hurt to get a bit of community feedback before pushing this
>> >> out there....
>> >>
>> >> Dude, where's my BeagleBone Black? I hear that question a LOT. No, we
>> >> weren't sleeping, but sometimes it takes a minute for a plan to come
>> >> together. And don't you love it when a plan comes together?
>> >>
>> >> Your BeagleBone Black is on the way and below are the whys and hows.
>> >>
>> >> Buying a BeagleBone Black back around October last year was easy---and
>> >> then suddenly they were gone. Having a big launch and then slowing
>> >> down to a more steady pace of production is what is normally expected.
>> >> Demand was strong, but distributors were showing a small amount of
>> >> stock and people were getting their boards on demand. Based on the
>> >> status, distributors had requested CircuitCo (the Richardson, Texas
>> >> based manufacturer of all official BeagleBoard.org boards) to provide
>> >> boards at a certain pace, and production dropped from about 6,000 a
>> >> week at launch to around 3,000 a week.
>> >>
>> >> Then came Radio Shack, filling their stores with Make's Getting
>> >> Started with BeagleBone kit. Then the Christmas rush. Then the Georgia
>> >> Tech massively open online course on control of mobile robots hosted
>> >> on Coursera. We had a couple of small production boosts, but haven't
>> >> been able to make any dent in the demand. Everyone is starting to find
>> >> out what BeagleBone Black can do, using it in their classes, hobbies,
>> >> prototypes---and products.
>> >>
>> >> When it comes to those people using a BeagleBone Black in an end
>> >> product, well, the BeagleBoard.org terms and conditions clearly say we
>> >> aren't responsible for the quality in those cases. Nevertheless, the
>> >> quality speaks for itself and many people are choosing to simply drop
>> >> them into things beyond just a few prototype units. In practice, we'll
>> >> never know unless you try to return a bunch of boards at once for
>> >> repairs. Our desire is that people using the boards in products work
>> >> directly with a contract manufacturer or distributor to enable boards
>> >> builds to be planned out in time and with terms and conditions that
>> >> won't hurt BeagleBoard.org's ability to supply classrooms, hobbyists
>> >> and professionals building prototypes. Still, if distributors show
>> >> stock, I expect people building products to continue to chew up some
>> >> of the board supply.
>> >>
>> >> While these people building products are certainly sucking up a lot of
>> >> boards, it is clear they aren't the only source of the high demand.
>> >> Some of our distribution partners, most notably Adafruit and Special
>> >> Computing, put quantity limits of one board per customer on their
>> >> orders to help keep supply going to individual makers. I took a look
>> >> at Adafruit's website while they were showing some sock and observed
>> >> board disappearing at the rate of about 2-3 PER MINUTE. One tweet from
>> >> me and they were sold out again.
>> >>
>> >> This all leads to the obvious conclusion: we need more capacity. To
>> >> accomplish this, we are taking a multiple prong approach of increasing
>> >> capacity at CircuitCo as well as bringing on an additional
>> >> manufacturer. These two prongs are summarized below.
>> >>
>> >> Prong #1 - Ramping up production at CircuitCo
>> >>
>> >> Ramping up production costs money. More test equipment is needed.
>> >> Orders on various parts must be accelerated. Additional staff must be
>> >> hired to run additional shifts. CircuitCo has been fantastic at taking
>> >> the risk for us, but the margins for BeagleBone Black aren't the
>> >> friendliest for them to take on these additional costs. At initial
>> >> launch, it is a benefit for them to get exposed to more customers for
>> >> their core business, complex circuit assembly and engineering
>> >> services, but shipping more of the exact same board isn't going to
>> >> give them a lot more exposure.
>> >>
>> >> We're really close to shifting the distribution shipped on our boards
>> >> from Angstrom Distribution to Debian. Feedback from different people,
>> >> especially Adafruit, tells us this will improve usability in the
>> >> largest segments of our community. Angstrom Distribution is much more
>> >> customizable and is very friendly to professional developers looking
>> >> to tweak the most out of the system, but for many novices it
>> >> introduces a barrier to learning. Debian is the basis for Ubuntu,
>> >> includes ARM Cortex-A8 support in their mainline and is very familiar
>> >> to a huge population of developers. It also takes a bit more space on
>> >> the flash storage to provide the best user experience.
>> >>
>> >> To provide the best experience of using Debian on BeagleBone Black, we
>> >> are connecting the switch-over to an increase in the on-board eMMC
>> >> flash storage from 2GB to 4GB, leaving more free room in which you can
>> >> work. The eMMC is faster and more reliable than micro-SD cards, so
>> >> this is adding a lot of value---and a little bit of cost.
>> >>
>> >> These BeagleBone Blacks with Debian and 4GB eMMC will be called Rev C
>> >> and they will likely cost a bit more at most distributors. This extra
>> >> money is helping CircuitCo pay for the additional expense of the eMMC,
>> >> but also to cover costs for ramping production to higher-than-ever
>> >> rates.
>> >>
>> >> With the additional capacity CircuitCo is bringing on, we expect to be
>> >> able to fill all end-user back-orders for the Rev B boards by early
>> >> May and shift all production to Rev C. With around 150,000 boards on
>> >> *distributor* back-orders, we'll be working with distributors to
>> >> quickly accept board shipments such that CircuitCo isn't sitting on
>> >> any units.
>> >>
>> >> Come mid-May, you should be able to easily get your hands on a Rev C
>> >> board. Some distributors are already taking back-orders for them now.
>> >> We'll continue to try to push as many boards as we can through
>> >> distributors *not* taking back-orders as well to make sure there is a
>> >> continuity of supply.
>> >>
>> >> Prong #2 - Enabling production of the BeagleBoard Compliant Element14
>> >> BeagleBone Black
>> >>
>> >> We've launched a BeagleBoard Compliant logo program,
>> >> http://beagleboard.org/logo. Element14 is currently the exclusive
>> >> licensee of this logo program and has agreed to pay a small royalty to
>> >> the BeagleBoard.org Foundation as part of this license. It means that
>> >> we've verified they can produce quality clones of BeagleBone Black. It
>> >> will be up to them to maintain the quality. As with everything going
>> >> on around BeagleBoard.org, we'll be closely monitoring the public
>> >> BeagleBoard mailing list, http://beagleboard.org/discuss, for any and
>> >> all feedback.
>> >>
>> >> Element14 is the parent company for Embest, who has been making
>> >> BeagleBone Black replicas for the China market since the initial
>> >> launch back in April of last year, so they have some experience
>> >> already. This move takes them beyond just China and will keep them in
>> >> more lock-step with software and hardware revisions coming from
>> >> BeagleBoard.org. To satisfy demand, they initially offered some of the
>> >> Embest-branded boards in the US market, but you'll see the future
>> >> BealgeBoard Compliant boards will be branded as "element14 BeagleBone
>> >> Black".
>> >>
>> >> Element14 has a world-wide reach and a notable production capacity.
>> >> With all of the growing demand for BeagleBone Black, they will need
>> >> it. I consider this a huge win for open hardware!
>> >>
>> >> --Jason
>> >>
>> >> --
>> >> For more options, visit http://beagleboard.org/discuss
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>> >
>>
>>
>> --
>> Charles Steinkuehler
>> [email protected]
>>
>> --
>> For more options, visit http://beagleboard.org/discuss
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>
>

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