On Jun 7, 2009, at 12:34 AM, JJZolx wrote:

>
> Nonreality;430010 Wrote:
>> Well what would you have wanted them to call it?
>
> What was wrong with the old name?
It confused just about every new user we tested.   
Squeezebox,SqueezeNetwork,SqueezeCenter, nobody could keep track of  
what's what.

>  Or the one before that?
That was "SlimServer" which was based on the name of a company that no  
longer exists and had nothing to do with the product at all.

> The only thing I can think of is that all the "squeeze" names began to
> have a numbing sameness to them... squeezebox, squeezecenter,
> squeezeplay, squeezenetwork so that they became almost  
> indistinguishable
> after a while.
Exactly right.  Very good.

>  But that was all a product of the last wave of marketing
> turmoil, which wasn't very long ago.
Yes.  And they got it wrong.  And they don't work here anymore.

So, we try to improve.

The thing you buy is a Squeezebox.  To set up an account, you'll go to  
mysqueezebox.com (would have preferred squeezebox.com, but it was  
taken).

To play music stored on your computer you install the Squeezebox  
software, which includes the Squeezebox Server.

Seems pretty straightforward.  We'll continue to test it with new (and  
existing) customers and make sure we're actually improving things.
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