11 Lessons on Change Management: Azim Premji <http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
"While change and uncertainty have always been a part of life, what has been 
shocking over the last year has been both the quantum and suddenness of change. 
For many people who were cruising along on placid waters, the wind was knocked 
out of their sails. The entire logic of doing business was turned on its head. 
Not only business, but also every aspect of human life has been impacted by the 
change. What lies ahead is even more dynamic and uncertain. I would like to use 
this opportunity to share with you some of our own guiding principles of 
staying afloat in a changing world. This is based on our experience in Wipro. 
Hope you find them useful.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
First, be alert for the first signs of change. Change descends on every one 
equally; it is just that some realize it faster. Some changes are sudden but 
many others are gradual. While sudden changes get attention because they are 
dramatic, it is the gradual changes that are ignored till it is too late. You 
must have all heard of story of the frog in boiling water. If the Temperature 
of the water is suddenly increased, the frog realizes it and jumps out of the 
water. But if the temperature is very slowly increased, one degree at a time, 
the frog does not realize it till it boils to death. You must develop your own 
early warning system, which warns you of changes and calls your attention to 
it. In the case of change, being forewarned is being 
forearmed.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Second, anticipate change even when things are going right. Most people wait 
for something to go wrong before they think of change. It is like going to the 
doctor for a check up only when you are seriously sick or thinking of 
maintaining your vehicle only when it breaks down. The biggest enemy of future 
success is past success. When you succeed, you feel that you must be doing 
something right for it to happen. But when the parameters for success changes, 
doing the same things may or may not continue to lead to success. Guard against 
complacency all the time. Complacency makes you blind to the early signals from 
the environment that something is going wrong. <http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Third, always look at the opportunities that change represents. Managing change 
has a lot to go with our own attitude towards it. It is proverbial half-full or 
half-empty glass approach. For every problem that change represents, there is 
an opportunity lurking in disguise somewhere. It is up to you to spot it before 
someone else does<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Fourth, do not allow routines to become chains. For many of us the routine we 
have got accustomed to obstruct change. Routines represent our own zones of 
comfort. There is a sense of predictability about them. They have structured 
our time and even our thought in a certain way. While routines are useful, do 
not let them enslave you. Deliberately break out of them from time to 
time.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Fifth, realize that fear of the unknown is natural. With change comes a feeling 
of insecurity. Many people believe that brave people are not afflicted by this 
malady. The truth is different. Every one feels the fear of unknown. Courage is 
not the absence of fear but the ability to manage fear without getting 
paralyzed. Feel the fear, but move on regardless.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Sixth, keep renewing yourself. This prepares you to anticipate change and be 
ready for it when it comes. Constantly ask yourself what new skills and 
competencies will be needed. Begin working on them before it becomes necessary 
and you will have a natural advantage. The greatest benefit of your education 
lies not only in what you have learnt, but also in working how to learn. Formal 
education is the beginning of the journey of learning. Yet I do meet youngsters 
who feel that they have already learnt all there is to learn. You have to 
constantly learn about people and how to interact effectively with them. In the 
world of tomorrow, only those individuals and organizations will succeed who 
have mastered the art of rapid and on-going learning.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Seventh, surround yourself with people who are open to change. If you are 
always in the company of cynics, you will soon find yourself becoming like 
them. A cynic knows all the reasons why something cannot be done. Instead, 
spend time with people who have a "can-do" approach. Choose your advisors and 
mentors correctly. Pessimism is contagious, but then so is enthusiasm. In fact, 
reasonable optimism can be an amazing force 
multiplier.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Eighth, play to win. I have said this many times in the past. Playing to win is 
not the same as cutting corners. When you play to win, you stretch yourself to 
your maximum and use all your potential. It also helps you to concentrate your 
energy on what you can influence instead of getting bogged down with the worry 
of what you cannot change. Do your best and leave the 
rest.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Ninth, respect yourself. The world will reward you on your successes. Success 
requires no explanation and failure permits none. But you need to respect 
yourself enough so that your self-confidence remains intact whether you succeed 
or fail. If you succeed 90 percent of the time, you are doing fine. If you are 
succeeding all the time, you should ask yourself if you are taking enough 
risks. If you do not take enough risks, you may also be losing out on many 
opportunities. Think through but take the plunge. If some things do go wrong, 
learn from them. I came across this interesting story some time ago: One day a 
farmer's donkey fell down into a well. The animal cried piteously for hours as 
the farmer tried to figure out what to do. Finally he decided the animal was 
old and the well needed to be covered up anyway, it just wasn't worth it to 
retrieve the donkey. He invited all his neighbors to come over and help him. 
They all grabbed a shovel and begin to shovel dirt into the well. At first, the 
donkey realized what was happening and cried horribly. Then, to everyone's 
amazement he quieted down. A few shovel loads later, the farmer finally looked 
down the well and was astonished at what he saw. With every shovel of dirt that 
fell on his back, the donkey was doing some thing amazing. He would shake it 
off and take a step up. As the farmer's neighbors continued to shovel dirt on 
top of the animal, he would shake it off and take a step up. Pretty soon, 
everyone was amazed as the donkey stepped up over the edge of the well and 
totted off! Life is going to shovel dirt on you, all kinds of dirt. The trick 
is to not to get bogged down by it. We can get out of the deepest wells by not 
stopping. And by never giving up! Shake it off and take a step up. 
<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Tenth, 1n spite of all the change around you, decide upon what you will never 
change - your core values. Take you time to decide what they are but once you 
do, do not compromise on them for any reason. Integrity is one such 
value.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Finally, we must remember that succeeding in a changing world is beyond just 
surviving. It is our responsibility to create and contribute something to the 
world that has given us so much. We must remember that many have contributed to 
our success, including our parents and others from our society. All of us have 
a responsibility to utilize our potential for making our nation a better place 
for others, who may not be as well endowed as us, or as fortunate in having the 
opportunities that we have got. Let us do our bit, because doing one good deed 
can have multiple benefits not only for us but also for many others. 
<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
Let me end my talk with a small story I came across some time back, which 
illustrates this very well.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
This is a story of a poor Scottish farmer whose name was Fleming. One day, 
while trying to make a living for his family, he heard a cry for help coming 
from a nearby bog. He dropped his tools and ran to the bog. There, mired to his 
waist in black muck, was a terrified boy, screaming and struggling to free 
himself. Farmer Fleming saved the boy from what could have been a slow and 
terrifying death. The next day, a fancy carriage pulled up to the scotsman's 
sparse surroundings. An elegantly dressed nobleman stepped out and introduced 
himself as the father of the boy farmer Fleming had saved. "I want to repay 
you, "said the nobleman. "Yes," the farmer replied proudly. "I'll make you a 
deal. Let me take your son and give him a good education. If he's anything like 
his father, he'll grow to be a man you can be proud of." And that he did. In 
time, Farmer Fleming's son graduated from St. Mary's Hospital Medical School in 
London, and went on to become known throughout the world as the noted Sir 
Alexander Fleming, the discoverer of Penicillin. Years afterward, the 
nobleman's son was stricken with pneumonia. What saved him? Penicillin. This is 
not the end.<http://www.reach.ind.in/>
 <http://www.reach.ind.in/>
The nobleman's son also made a great contribution to society. For the nobleman 
was none other than Lord Randolph Churchill and his son's name was Winston 
Churchill.<http://www.reach.ind.in/>
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