Yes, it's easy to drift when life's comfortable. Guess that's how people at t he top often lose their values.( Even us at the base.) Flo/Florence/Yoke
EMAIL ETIQUETTE: Please delete details of all previous senders before forwarding/sending again. ----- Forwarded Message ---- From: Simple Truths <[email protected]> To: [email protected] Sent: Thu, March 4, 2010 2:35:59 PM Subject: What are your Core Values? View this email in your web browser | Add to your Address Book | Update your E-mail Preferences What are your Core Values? Dear Florence, Why are core values critical to our success in business and in life? Because our values are critical guides for making important decisions. And when in doubt they cut through the fog like a beacon in the night. John Blumberg has written the best book I've ever read on how we build value...with values. And if there was ever a time in the history of this great country that we need to re-visit our core values...the time is NOW. Enjoy an excerpt from John's new book, Good to the Core...Building Value with Values. Excerpt from >>Good to the Core, >>by John Blumberg >I was in Honolulu to speak at a large national conference. I scheduled an >extra day onto the trip since I had never been to Honolulu and because a few >great friends were also at the conference. The day after the conference, we >awoke at the crack of dawn to visit Pearl Harbor. As we stood above and looked >down upon the sunken USS Arizona, the depth of our experience came to life. It >was moving and humbling. >Upon our return to the hotel, I had some time to spare before departing to the >airport. A couple of my friends and I decided to rent a raft large enough to >hold three adults. We targeted the white-capped waves, out in the distance, as >our destination. With the incoming waves, we had a hard time getting away from >the shore. At first, there seemed to be enormous momentum keeping us >"grounded." Slowly, but surely, we began to make progress. It seemed to get >easier. We eventually got within a few feet of the whitecaps and decided to >board our raft and relax as a celebration of our efforts. It was in our moment >of pause that we felt the reality of our situation. Drifting two feet out and >one foot in. Again, two feet out and one foot in. We all felt the unsettling >formula of our ever-so-gentle drift out to sea. We immediately abandoned the >raft and grasped for safety, with one arm holding the raft and the other arm >aggressively swimming. I have never scissor-kicked so hard in my life. >Twenty minutes later we had made minimal progress. Out of nowhere, a lifeguard >on a kayak appeared on the scene asking why we were so far out. Feeling the >comfort of his presence, we laughed for a moment, lightly commenting about our >distance from the shore. He wasn't laughing. >The orange balls had warned us, and we unknowingly ignored them. Infrequently >placed across the ocean's surface, they created an invisible line on the >ocean's floor. They silently warned us not to drift beyond them regardless of >our vision or mission. "You see those big orange balls on top of the water?" >the lifeguard inquired. We could see them, but they didn't look very big from >where we were still struggling in the water. They did, however, give us the >insight that we were basically five times farther out than we should be. I >think the lifeguard was trying to teach us a lesson. He didn't leave us, but >he didn't assist us either. Forty-five minutes later we walked up on the >shore. I was shaking from exhaustion. I began, for the first time, to feel the >numerous cuts on my legs and feet from the sharp coral rocks lining the ocean >floor. >We had briefly noticed the orange balls on our way out. We had paid little >attention to them and certainly had not given any thought to their >significance. We had been too focused on our mission to get to the >white-capped waves in the distance! >We don't go running away from our values. We go drifting away, and one day >wake-up in a place we never meant to be, drifting in a direction we would have >never chosen. In the past year, we have witnessed incredible disappointments in many business leaders that have led to huge financial losses. We are now questioning our ability to trust on many fronts. John Blumberg in Good to the Core tells us how to identify our core values, how to reinforce those values and most importantly, how to live them! Today, we are pleased to offer Good to the Core for only $10.00. Our regular price for this book is $15.95...a 37% savings. As an added bonus we're offering free UPS Ground Shipping on all US domestic orders of $50 or more. To learn more about Good to the Core or to see inside the book, just click here. Note: Offer expires 11:59pm CST on 3/08/10 All the Best, Mac Anderson Founder, Simple Truths Follow Simple Truths via your favorite social network sites! NOTE: If you received this email from a friend and want to join our list please click here. ________________________________ MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads. His accomplishments in these three unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he speaks to many corporate audiences on a variety of topics, including leadership, motivation and team building. Mac has authored or co-authored twelve books, which have sold more than 3 million copies. They include: 212°...The Extra Degree, Change is Good...You Go First, You Can't Send a Duck to Eagle School, The Power of Attitude, The Essence of Leadership, The Nature of Success, The Dash, Charging the Human Battery, Finding Joy, Customer Love, Motivational Quotes and Learning to Dance in the Rain. For more information about Mac, visit www.simpletruths.com. Simple Truths, LLC., 1952 McDowell Road, Ste. 205, Naperville, IL 60563, USA Phone: 800-900-3427 / 630-946-1460 Copyright 2008, Simple Truths, LLC. All rights reserved. Click here to unsubscribe from this mailing list Click here to update your mailing preferences -- You received this message because you are subscribed to the Google Groups "BETTER PERSONALITY GROUP" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/better_personality?hl=en.
