Compare Life Coaching to Consulting 
  by Bill Dueease 
   
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  Are you confused about how life coaching relates to consulting? Many people 
mistakenly assume that the life coaching process and the consulting process 
are, at least similar, if not the same. 

Yet, the two processes are so VERY DIFFERENT. 

Why is it important to understand how the two processes are different? 

It is vital that you understand the differences so that you will be able to 
maximize the results you attain from either process. The processes are so 
different, that a person will get poor results, if any, from either process, if 
mistakenly treated as the other. 

Unfortunately, too many people treat life coaching like consulting (and visa 
versa). Trying to get consulting results from the coaching process or visa 
versa will undoubtedly produce very dissatisfying outcomes. Both the consulting 
and life coaching process offer exceptional results and rewards, when used 
under the right conditions for the right purpose. 

The key is to understand which process is best suited for which purpose and 
what the right conditions are to achieve the best results. 

How Different are the Life Coaching and Consulting Processes? 

Life Coaching and Consulting are as different as (American) Football and Golf. 
(In fact, the two processes are entirely the opposite!) 

Description of the Consulting Process 
With a Well Known Consultant Example. 
(An attorney) 

Consultants work on problems for their clients. 
Attorneys work on legal problems for their clients. 

Consultants are recognized experts in their chosen field. 
Attorneys are recognized as experts in the field of law. 

Consultants are expected to provide credentials to prove their knowledge and 
expertise. 
Attorneys are expected to show they graduated from law school and have passed 
the Bar Exam for the States in which they are licensed to practice. 

Consultants have a superior position to the client, at least in their area of 
expertise. 
Attorneys take the power and superior position with their clients, at least, in 
the area of law. 

Consultants sell their expert advice. 
Attorneys will sell their legal advice. Attorneys advise clients. 

Consultants also perform tasks on behalf of their clients. 
Attorneys perform most, if not all legal tasks for their clients. They file 
lawsuits, create and file legal briefs, represent their clients to their 
opponents and the court, and the list goes on. 

Consultants work on problems or tasks that do not involve the personal growth 
of their clients. 
Legal problems rarely involve the personal growth or improvement of clients, 
and if they do, most attorneys only focus on the legal aspects. 

Consulting clients have little, if any, control over the consulting process. 
Clients are limited in what they can and want to tell their attorneys. Clients 
can exercise some control over the legal consulting process, but not much. 
Clients can have some say so over whether to file and/or withdraw a lawsuit 
give settlement conditions, direct attorneys to send intimidating letters, or 
direct attorneys to file for custody. 

Consulting clients have very little control over the RESULTS of consulting. 
Clients must accept the results or outcome they get from legal actions. 

Consulting clients and consultants are not expected to develop a personal bond, 
and rarely do. 
Most attorneys and clients keep their personal lives and legal issues very 
separate. Attorneys normally try to avoid dealing with the personal lives of 
their clients unless they have to, and then they refer them to others for help. 

Consultants share the limelight and credit (and frequently control both) when 
successful outcomes occur (and even when unsuccessful ones happen). 
Attorneys almost always take the limelight and credit during and after the 
legal process. They like being the star. Does Johnny Cochran come to mind? 

Description of the Life Coaching Process 
Using the Same Consulting Criteria. 

Life Coaches assist their clients to achieve their coachable goals. 
Clients set their goals and the reason they hire a coach is to accomplish their 
goals. 

Life Coaches are not experts nor do they profess to be. 
Coaches assist their clients to become the worlds leading experts on 
themselves. 

Life Coaches have few, if any, credentials to prove that they are experts. 
Instead, coaches can provide experience and the successes of former clients. 
Actually experiencing personal coaching with a coach offers the best evaluation 
method for a client. 

Life Coaches are Equal Partners with their clients. 
Coaches are like a copilot sitting in the passenger seat of an automobile 
traveling to the same destination (the accomplishment of their clients goals). 
Coaches do not exhibit a superior position. 

Life Coaches do NOT provide expert advice. 
Coaches encourage their clients to find the answers that have virtually been 
there all along. 

Life Coaches perform NO tasks on behalf of their clients. 
Coaching clients perform all of the action steps to achieve their goals. 
(Coaching clients always drive the car) 

Life coaching clients will improve and grow as a person as they achieve their 
coaching goals 
The goals that are best suited for the coaching process require clients to grow 
and improve as a person to accomplish them. Life coaching clients reduce their 
stress, increase their energy, make better decisions, increase their life 
balance, increase their peace of mind, and focus more on what is really 
important to them, BECAUSE of participating in the coaching process. 

Life coaching clients have virtually TOTAL control over the coaching process. 
Both the clients and their coaches must discover the path to success together. 
Life coaching clients will control and follow the path of discovery that 
reveals their inner passions, desires, values and priorities. The coaching 
process will not be constrained by a written agenda or organized steps. 
Instead, the coaching process provides a free forum to discover where the 
client is and then develop the best path for individual clients to achieve 
their specific goals. 

Life coaching clients have virtually TOTAL control over the RESULTS they reap 
from coaching. 
Life coaching clients set the goals they want to achieve through coaching. The 
purpose of hiring a coach is to achieve their goals. Their coaches concentrate 
on the goals being achieved. The achievement of the predetermined goals 
produces the RESULTS desired, and much more. 

Life coaching clients develop a strong personal bond and trusting relationship 
with their life coach. 
The very personal nature of the life coaching process requires clients and 
their coaches to develop a very strong mutually trusting, mutually respectful, 
and mutually focused partnership. 

Life Coaches avoid the limelight and credit. 
Life coaching clients receive all of the fame and adulation that goes with 
participating in the coaching process. Coaches avoid the limelight or taking 
any credit. Plus, the coaching process is very confidential and private, and 
unless the client says something, no one will even know a person has a life 
coach. 

Conclusion! 

The more you understand how both processes work, the more you will be able to 
select the process that best suits your objectives. The more you allow each 
process to operate as it was designed, the greater the rewards you will receive 
from using the process. The more you interfere with each process, the more you 
will reduce the benefits you receive. As you can see, you will want to be sure 
that the consultant you hire performs solely as a consultant to accomplish your 
consultant goals that the consulting process was designed to do achieve. 

You will also want to be sure that the life coach you engage performs solely as 
a life coach to assist you to accomplish your chosen coachable goals that the 
life coaching process was designed to achieve. Should your life coach begin to 
act like a consultant (Hint-you feel your coach is superior to you, your coach 
gives you advice, tells you what you should do or should not do, offers to do 
the work for you, judges you, criticizes you, and/or competes with you for the 
center of attention) you will want to terminate the relationship as a life 
coach partnership. You will also discover that the new consultant relationship 
that occurs will virtually assure that you will not achieve your coachable 
goals. Consultants consult. Life coaches coach. You DO NOT want to let a person 
act as both a life coach and consultant within the same relationship with you. 
This will lead to undesirable results for both processes. 
   
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