I think the main difference is convenience. If it's parked in your
neighborhood or apartment complex, its a lot easier and quicker to use it
than to have to get to a rent-a-car location.

-Ray Sachs

> -----Original Message-----
> From: Corey [mailto:[EMAIL PROTECTED]]
> Sent: Tuesday, May 28, 2002 11:09 AM
> To: Jeffrey FRIEDMAN
> Cc: [EMAIL PROTECTED]
> Subject: Re: Interesting Article About Car Sharing
> 
> 
> Isn't this similar to the rental car principle.  Hertz, Avis 
> and others
> are already making lots of money on the idea.
> 
> Corey Hilliard
> 
> Jeffrey FRIEDMAN wrote:
> 
> >  
> http://www.baltimoresun.com/news/local/bal-te.md.zipcar28may28
> .story?coll=bal%2Dhome%2Dheadlines
> >
> > Car-sharing: wheels at will, and lower bill
> > Innovation: Company picks up a concept popular in Europe and uses it
> > in
> > suburban Washington.
> > By Marcia Myers
> > Sun Staff May 28, 2002 There are few similarities in the 
> lives of Alan
> > Turnbull and Hazel Parent.
> > He's a young professional, a city councilman in Greenbelt and the
> > father of
> > two small children. She's a 62-year-old widow whose days are spent
> > making
> > pottery at her public housing apartment and tending to her aging
> > terrier,
> > Charlee. About the only thing they have in common is the 
> "Zipcar" they
> > share, a
> > sparkling white 2002 Volkswagen Jetta parked a short walk 
> from both of
> > their
> > homes. In greater Washington, as in Boston, Seattle, New York - and,
> > perhaps,
> > Baltimore soon - car-sharing programs are catching on, creating a
> > potentially significant transportation link. For a cross section of
> > motorists - from residents of apartment complexes to
> > budget-conscious college students, from rail passengers who need a
> > vehicle
> > at the end of the line to employers who want an economical fleet of
> > company
> > cars - membership means a simple, paperless way of paying for a car
> > only
> > when one is needed. With a reservation and the swipe of a membership
> > card, the car door unlocks
> > and members are mobile. The fee - in Washington, $6 to $9 an hour -
> > includes
> > gas and insurance. Turnbull and his wife found the system so
> > convenient they got rid of their
> > second car. "I figure we're saving $3,000 a year easily between
> > operation,
> > fuel, oil, depreciation and insurance," Turnbull said. "It's a real
> > cheap
> > way to have backup transportation." Parent - who had feared driving
> > her 20-year-old Ford more than a few miles
> > from home and couldn't afford to replace it - said she is suddenly
> > liberated. "I've kind of got a life again," said Parent, 
> who has begun
> > dreaming of day
> > trips to the Inner Harbor. Typically, members pay a sign-up 
> fee of $25
> > to $30. Cars are kept at
> > high-density spots such as apartment complexes, university campuses
> > and
> > transit stops. A vehicle can be reserved online on a few minutes'
> > notice,
> > and members can choose any car in their network nationwide. 
> When done,
> > they
> > return the car to its designated parking spot. Presidents of the
> > nation's two largest car-sharing companies - Boston-based
> > Zipcar and Seattle-based Flexcar - say they started their businesses
> > after
> > observing the success of similar companies in Europe, where
> > car-sharing has
> > long been in place. "It was such a cool thing, I asked myself, 'Why
> > aren't we doing this?'" said
> > Neil Petersen, head of 3-year-old Flexcar and a former transit
> > executive in
> > Seattle and Los Angeles. "It stuck in the back of my mind." 'The
> > perfect solution' On the other side of the country, Robin Chase was
> > confronting transportation
> > headaches in Boston. "We are a family of five living in an 
> urban area,
> > and my husband took the
> > car to commute to work every single day, leaving me carless 
> with three
> >
> > kids," she recalled. The expense and hassle of parking, maintenance
> > and
> > insurance made her reluctant to buy a second car. Then she learned
> > about European car-sharing. "It spoke to me - this was the
> > perfect solution," said Chase, a graduate of the Massachusetts
> > Institute of
> > Technology's Sloan School of Management. Two years ago, she started
> > Zipcar with three vehicles. The company has
> > expanded to Washington, New York and Denver, with 2,500 
> members and a
> > growing fleet that will number 250 cars by the end of the 
> year. Zipcar
> > officials have begun exploring other cities, including 
> Baltimore, and
> > have contacted the University of Maryland and city officials about
> > collaborating to provide the parking spaces. They have no timetable
> > for when
> > the service might be offered in this area. Perhaps 
> contributing to the
> > interest in car-sharing are two important facts
> > about American motorists: The average American uses a car a total of
> > one
> > hour a day - and spends 25 percent of his or her income on it,
> > car-sharing
> > groups say. Formal car-sharing can provide an economical option. And
> > when paired with
> > mass transit, it can be environmentally helpful by reducing 
> the number
> > of
> > cars on the road. "I think this will be a ubiquitous 
> service in cities
> > within five years,"
> > Chase said. In the 1-square-mile city of Cambridge, Mass., Zipcar
> > operates
> > 25 cars. "But this city could take hundreds of cars. Eventually I
> > think
> > there'll be one on every block." Penny Cherubino decided to sign up
> > last summer. A marketing research
> > consultant who lives in Boston's Back Bay neighborhood, she worried
> > whether
> > a car would be available when she needed one, particularly for
> > emergency
> > visits to her ailing mother-in-law. Her concerns have proved to be
> > unfounded. Four cars are within a four-block
> > area of her home. "I've always been able to find a car - 
> even on Labor
> > Day weekend," she said.
> > "There are probably seven different cars that I use 
> regularly" - among
> > them,
> > a Toyota Prius hybrid that runs on gasoline and electricity, and a
> > Volkswagen Beetle. "My husband really loves cars, and one of the
> > benefits is he gets to drive
> > these different cars," she said. The couple have sold their Saab,
> > their only car, which was costing them
> > $10,000 a year in parking, maintenance and other expenses. Susan
> > Shaheen, director of a transportation research program at the
> > University of California, Berkeley, said the first wave of 
> members are
> >
> > people such as Cherubino, who are quick to understand how to make
> > car-sharing work for them. And while some companies, such 
> as Flexcar,
> > have concentrated on placing cars
> > near transit stops, and others, such as Zipcar, have focused more on
> > neighborhoods, the best model seems to be a combination of the two,
> > Shaheen
> > said. In Switzerland, more than 50,000 people share cars that are in
> > neighborhoods
> > and transit centers as well as at airports, resorts, businesses and
> > hotels. "The Swiss, who have really mastered this, are 
> making a lot of
> > money,"
> > Shaheen said. "They've actually proven this can work in 
> rural areas as
> > well. "I think in the U.S. we're likely to see the same kinds of
> > patterns. But
> > success in this country is going to come down to 
> education." Spreading
> > the word Parent is trying to spread the word among her neighbors at
> > the Green Ridge
> > Apartments, which has limited parking. The city of Greenbelt, which
> > operates
> > the building, has agreed to pay the hourly rental fee for building
> > residents, hoping some will give up their cars and ease the parking
> > problems. In addition to the Jetta, which has a designated spot just
> > outside the
> > building, Zipcar has parked a green VW Beetle at the nearby 
> municipal
> > complex. But meetings to hear about the program have been sparsely
> > attended, and only
> > a few people have signed up. That makes Parent nervous. She 
> wants the
> > program to succeed. "A good thing like this, my goodness, can it
> > last?" she asked, heading out
> > one recent morning to the Jetta. "It's really a wonderful thing." On
> > Zipcar's Web site, she has reserved the car for a couple of 
> hours, and
> >
> > Zipcar computers know to allow access only to her during that
> > period. Stepping up to the driver's side, she waves her membership
> > card's magnetic
> > strip in front of a transponder under the wind- shield, and 
> the locks
> > lift open. She finds the car key in its hidden spot.
> > If she needs gas, a Zipcar credit card is available. The 
> company takes
> > care
> > of all maintenance and cleaning, but should the car need a wash,
> > Parent can
> > leave the receipt in the glove box, and she'll be 
> reimbursed. With her
> > old Ford, she tried to limit her errands to the shopping center a
> > few blocks away. "At my age, I don't want to be broke down in
> > traffic," she
> > said. On her first trip in the Zipcar, she went to the more distant
> > Beltway Plaza
> > and signed up for a bonus card at a grocery store. The 
> options for her
> > there
> > are more enticing: an oversized pet store for Charlee, a 
> Dollar Store
> > for
> > small gifts for her grandchildren. After a few short 
> drives, she took
> > the car out recently for the 11-mile trip
> > to the cemetery where her parents and husband are buried. 
> It's a place
> > she
> > had been unable to visit for more than five years. "I think 
> I'm going
> > to start venturing out a little farther," she said.
> > Copyright © 2002, The Baltimore Sun
> 
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