The jury reached a verdict quite some time ago on whether greenhouse
gases were the cause of rising temperatures around the planet.  It just
hasn't been reported accurately in the media. This article says why.
------------------------------------------------------------------

Environmental Word Games
March 15, 2003, NYTimes.com

Whenever the Republicans find themselves in trouble on environmental
issues, the call goes out for Frank Luntz, a respected party strategist.
Back in 1995, Mr. Luntz urged the party to soften its language when it
became clear that the Gingrich revolution had gone too far in its attacks
on environmental law. Mr. Luntz is now making the same point. In a
memorandum recently described by The Times's Jennifer Lee, he warns that
after two years of regulatory rollbacks, environmental issues have become
"the single biggest vulnerability for the Republicans and especially for
George Bush."

Mr. Luntz's remedy is not to change the policy, but to dress it up with
warm and fuzzy words. As in 1995, he says that the problem is one of
communication, and that what must be done is to start using comforting
words like "balance," "common sense," "safer," "cleaner" and "healthier."

So far, Mr. Bush has been following the strategy to the letter. His State
of the Union address, for instance, forecast a paradise of cleaner air,
pollution-free cars and healthier, fire-resistant forests. He did not
mention the trade-offs: Mr. Bush's clean air program weakens current law;
the pollution-free car, decades away, does nothing to reduce America's
dependence on foreign oil; the forest program undermines environmental
protections. But it all sounded extremely virtuous.

Avoiding bad news is an important part of the Luntz strategy. Take his
discussion of global warming, an issue that has given Mr. Bush fits ever
since he rejected the Kyoto accord on climate change. Most scientists
believe that warming is caused largely by manmade pollutants that require
strict regulation. Mr. Luntz seems to acknowledge as much when he says
that "the scientific debate is closing against us." His advice, however,
is to emphasize that the evidence is not complete. 

"Should the public come to believe that the scientific issues are
settled," he writes, "their views about global warming will change
accordingly. Therefore, you need to continue to make the lack of
scientific certainty a primary issue."

To many Republicans, Mr. Luntz's strategy is a recipe for political
success. We think it underestimates the public and its capacity to
distinguish rhetoric from reality. To us it is a recipe for cynicism and
political manipulation.
http://www.nytimes.com/2003/03/15/opinion/15SAT3.html?ex=1048733945&ei=1&;
en=



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