Hello Bikies!
I'm pleased to forward this press release along to you
all. Come on in and see the Trek Madone 5.9 from the
Stage 14 "Field Trip" from the 2003 Tour. Notice all
the other advances that Trek has provided for the
bicycling industry. A great Wisconsin Gem and the
first display in a series called "WisconsINnovation".
See you at the Museum!
Nancy Griswold - Interpreter for the Exhibition
The Wisconsin Historical Museum announces a new
exhibition:
WISCONSINNOVATION: Trek Bicycle Corporation of
Waterloo
On July 25th, 2004 American Cyclist Lance Armstrong
crossed the finish line in Paris to win his sixth Tour
de France, becoming the first rider in history to do
so. Armstrong won these titles riding bicycles made in
Waterloo, Wisconsin by the Trek Bicycle Corporation.
Come see how Trek follows a venerable tradition of
Wisconsin invention and manufacturing success as the
Wisconsin Historical Museum commemorates Treks
historical accomplishments with its latest exhibit,
WISCONSINNOVATION: Trek Bicycle Corporation of
Waterloo. . Highlighting this exhibition will be a
Trek Madone 5.9 that Lance Armstrong rode to victory
in the 2003 Tour de France. WISCONSINNOVATION will
open on Tuesday, July 19th and run through September
17th at the Wisconsin Historical Museum on Capitol
Square in Madison.
Founded in 1976 with 5 employees, Trek has become the
largest independent bicycle manufacturer in America,
with one of the best-known brands in the industry.
Selling bikes in over 60 countries, Trek has earned a
global reputation for quality and innovation. The
company kept its Wisconsin roots as it has grown,
maintaining approximately 70% of their workforce in
the Badger State.
So how did a fledgling business from Jefferson County
come to dominate the high-end American bicycle
industry? While Asian manufacturers steadily gobbled
up market share with low-cost, mass-produced bikes,
Trek expanded its presence by emphasizing quality
materials and skilled engineering. Trek developed
in-house proficiency with all the major materials used
in bicycle production: steel, aluminum, titanium, and
carbon fiber. Treks exclusive Optimum Compaction, Low
Void (OCLV) process has enabled them to make several
generations of state of the art bicycle frames and
components. And their designers have met consumer
demand. The Y bike, featuring a full suspension
frame and revolutionary styling, was named Mountain
Bike of the Year in 1995. Treks Women Specific Design
program, introduced in 2000, applied information about
human body geometry to create bikes that would be more
comfortable and efficient for women. The success of a
fellow named Lance Armstrong didnt hurt either.
But the story is much more than Armstrong.
WISCONSINNOVATION will explore Treks successes,
failures and business strategies from its early days
to its present success a model Wisconsin company in an
era of global competition.
The Wisconsin Historical Museum is located on Capitol
Square at 30 N Carroll St., Madison. Hours are Tuesday
to Saturday, 9 to 4. Admission is by donation, $4
adult, $3 child, $10 family. Call 608-264-6555 for
more information, or visit us online at
www.wisconsinhistory.org/museum
____________________________________________________
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