Hello Bike to Work Week supporters and riders,
Spring is here, marked well by abundant rain and flowering trees. And you
know what that means....Bike To Work Week is just over a week away. This
email is full of Bike To Work Week related info, so I've outlined the
topics and included detail further down. As always, thank you for your
participation and let me know if you have questions. Thanks to all our
awesome sponsors for making this possible. Check this list of bike-friendly
businesses on the BTWW poster, the calendar below, and our website,
www.bfw.org.
1. Encourage biking to work and other destinations at your workplace and
with everyone you know. See below to find out how.
2. We are recruiting volunteers for events, including Friday's Final
Fiesta (gets you an REI Nalgene water bottle and an invite to our volunteer
and sponsor appreciation party)
3. Check the full calendar of events for new ones and the oldies but goodies
4. Specifically for your workplace, the Workplace Challenge is a great way
to motivate other people.
5. Please register for BTWW here:
http://www.bfw.org/btww/2006BTWW_registration.php it's free, quick and
easy. Stand up and be counted.
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1. We all need a little encouragement from time to time and that's what
Bike To Work Week is all about. Through fun and informational activities,
we educate people about riding to work and other destinations, but most of
all encourage how easy and fun it can be.
Help spread the word about these events...Come by our office and get some
Bike To Work Week posters and postcards and any other BFW literature to
help us spread the word all over town (they go well in coffee shops, places
of worship, lunchrooms, kiosks, etc). Just tell people how much healthier,
wealthier, and, most importantly, happier they'll feel by bicycling to work.
And once you've got them interested, send them to a bike route map, which
makes getting around much easier. We'll have bicycle maps of the city and
the county outside our office, available while supplies last or always
available online: Madison Area Transportation Options Map
http://www.madisonmap.com/.
Or, these links can provide ideas/help:
Bike to Work Week calendar of events:
http://www.bfw.org/btww/calendar.php
Save Time and Money, Bike Commute:
http://www.bfw.org/articles/savetime.php
Bike Commuting Tips for Employers:
http://www.bfw.org/articles/bikecommuting.php
For quotable quotes, check a Bicycle Fact
Sheet: http://www.bfw.org/projects/factsheets.php
Where is our office?
106 E. Doty St, 4th floor. The corner of King and Doty streets, above
Madison's Grill. Take the King St entrance (open til 8pm) right up the 4
flights of stairs to our BTWW display and take what you need. map here:
http://tinyurl.com/k7qj2
Also, find posters while they last at Firecracker Studios at 1917 Winnebago
Street or REI, 7483 West Towne Way
2. Volunteers Needed, contact [EMAIL PROTECTED] or 251-4456 if you can help out
2 events:
1) Friday's Final Fiesta is held at Vilas Park from 4 to 7 pm. We need
food servers, bike parkers and raffle ticket sellers
Shifts are from 4 - 5 PM, 5 - 6 PM and 6 - 7:30 PM.
2) Still looking for 1-2 people to participate in the interactive panel
discussion called Biking with Toddlers and Kids. At Happy Bambino on
Thursday, 5/18 at 6:30 pm, we seek adults and kids who have experience
biking together and are willing to share tips and stories.
All Volunteers are invited to join us at the Volunteer and Sponsor
recognition party on Sunday, July 16, 4-8 pm. Location TBA. All
volunteers receive an REI Nalgene water bottle.
3. The Calendar of 2006 Events:
SCHWINN BICYCLES PRESENTS BIKE TO WORK WEEK
MAY 13-19, 2006 See <http://www.bfw.org/>www.bfw.org for more info or to
register.
5/13 Saturday
Art Bike Rally sponsored by Budget Bicycle Center
9:30AM ~ Bike Decorating Party @ Madison Childrens Museum
11AM ~ Art Bike Rally @ Capitol Square and State St
5/14 Sunday
Bike To Shop Day sponsored by Willy St Coop
12:30-2:00PM ~ Do It Yourself Workshop to make waterproof, carry-all Bike
Buckets @ Willy St Coop Community Room
5/15 Monday
Caring for You and Your Bicycle Day sponsored by Williamson Bikes and Fitness
8-10AM ~ Bike check ups from Williamson Bikes and bagel breakfast @ Capitol
Square and State St
10AM ~ Press Conference @ Capitol Square and State St
7PM ~ Bike maintenance clinic @ Williamson Bikes and Fitness, W. Washington
5/16 Tuesday
Think Globally, Bike Locally sponsored by Sustainable Times
7PM ~ Dessert potluck @ Wil-Mar Center with Madison Hours, celebrating 10
years enhancing the local economy
5/17 Wednesday
Bike-In Movie Day sponsored by UW Transportation Services
8AM ~ Listen to WORT 89.9 FM for Bike To Work Week and Bike Federation news
12:20-12:50PM ~ Class at CUNA Mutual campus: Top Tips to enjoying your
bicycle experience
5:30PM ~ Pre-movie casual bike ride - meet @ Memorial Union steps
7:30PM ~ Bike-In Movie Emmanuels Gift @ Memorial Union Theater
5/18 Thursday
Youth Bike Day sponsored by Planet Bike
All day ~ Bike to school @ participating Middle Schools
6:30 PM ~ Biking with Toddlers and Kids interactive discussion @ Happy Bambino
5/19 Friday
Final Fiesta sponsored by Saris Cycling Group
4-7PM ~ Celebrate at the party and enjoy free bike parking, live music by
the Oak Street Ramblers, food, drink, and a raffle @ Vilas Park
4. Workplace Challenge details:
Get your co-workers involved in this friendly competition...how many trips
to and from work are taken by bicycle from Monday to Thursday? Winners in
each size category receive prizes. See below for details or contact me at
[EMAIL PROTECTED], 251-4456.
The Work Place Challenge continues this year, May 15-18, 2006 during BTWW!
BTWW related info to be found at
<http://www.bfw.org/btww/calendar.php>http://www.bfw.org/btww/calendar.php
Whats the Work Place Challenge? It's a competition between different
worksites to see who can get the most folks cycle commuting to and from
their workplaces (using a formula we call the Effort Index).
Why should Work Places enter the Challenge?
#1 Employees who bike to work healthier, happier, and more productive.
#2 The fewer car parking spaces an employer has to provide, the cheaper
their overall costs, which makes them more profitable (see also #1).
#3 Great prizes to the winners of each category!
How does the Work Place Challenge work?
Each participant must register for Bike To Work Week here:
<http://www.bfw.org/btww/2006BTWW_registration.php>http://www.bfw.org/btww/2006BTWW_registration.php
One person at a workplace agrees to tally the number of (one way) BICYCLE
commute trips made by folks registered for BTWW to or from work from
Monday, May 15 - Thursday May 18 (inclusive). Only the trip to and from
work can be counted each day, so each employee registered can have a
maximum or 8 trips for the Monday through Thursday of BTWW. To be eligible
to win, email the total, along with the number of employees at the
workplace, to me, [EMAIL PROTECTED], no later than 6pm on Thursday, May 18. I'll
apply the Effort Index to the results and determine the winners. Again, all
participants must be registered for BTWW. Winners will be announced at the
BTWW Final Fiesta at the Vilas Park shelter Friday May 19. If youre
workplace plans to participate, please have one person email me
([EMAIL PROTECTED]) asap to tell me how many employees there are at your
workplace (estimates are fine for the purpose of me setting up the
spreadsheet).
Can we count walkers, joggers, skaters, rowers, or paddlers?
No, only bicycle commuting trips count, and you can only count two trips
per employee per day. We love to hear about people getting to work (or
wherever) using any mode other than alone in a car, but our mission is to
promote bicycling, so we're trying to encourage that. Unfortunately, we've
also learned that if we let people count more than the (bicycle) trip to
work and back home, some folks substitute lunch-time trips in which they'd
normally walk for bicycle trips to drive up the numbers, which isn't the
point either. The idea is to get as many folks as possible trading car
trips for bike trips.
What exactly is the Effort Index? If you insist on knowing the formula, its:
total#one-way-trips / [(2)*squareroot(#employees)]. Why do we use this
formula? Because it tends to compensate for how much harder it is to change
behavior in many people at a larger workplace than to influence a large
proportion of people at a smaller workplace. In other words, it
acknowledges the much greater effectiveness of one-on-one communication
between people who know each other. So what are you waiting for? Get out
there and start communicating all the benefits of biking wherever you need
to go!
Send me an email if you have any questions, and Thanks!
Ali Dwyer
Bicycle Federation of WI
106 E. Doty ST, #400, Madison, WI 53703
www.bfw.org
[EMAIL PROTECTED]
Bike To Work Week is May 13-19, 2006.
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