To answer Eric's question:
1. They do.
2. Because advertising is expensive, and most groups don't have enough
money to pay for the advertising.
If the ads are being made and shown, why have you never seen them?
Because Public Service Announcements - PSAs that TV and radio stations
are required to run for free - are mostly shown in very late night, or
other low value, low viewship, low listenership time slots. And
advertising must be repeated frequently for the message to sink in. Even
then, behavior often changes very slowly. Look at the message about
smoking or drunk driving. There is very high public awareness of the
message, but behavior has not changed much, even after years of exposure
to the message.
Now, I'm not saying that advertising or other mass media messages are
never going to help get the message out about bicycle safety. But it
does take work, money, and persistence. Bike Fed of Wisconsin is
currently producing several PSAs for local broadcast. However, we are
going to get paid advertising spots, not "catch as catch can" free spots.
Chuck Strawser - [EMAIL PROTECTED] - is working on this project, so you can
contact him directly if you want more information, or, better yet, to
donate to the cause. I believe that we are getting some spots donated
and some are paid for with a grant.
--
Robbie Webber
Bicycle Friendly Communities Coordinator
Bicycle Federation of Wisconsin
Eric Westhagen wrote:
Why don't "national bicycle
groups" sponsor advertisements about awareness for "auto
drivers?"
_______________________________________________
Bikies mailing list
[email protected]
http://www.danenet.org/mailman/listinfo/bikies
