Cell phone use by drivers isn't even mentioned.  Has anyone here ever 
seen a driver with a cell phone glued to his or her ear stop for a 
pedestrian?
---------------------------------
THU., FEB 8, 2007 - 11:17 AM 
If a pedestrian crosses, STOP 

KATE SCHUMAN
For the State Journal 

In Madison, stopping for pedestrians is simply not part of the driving 
culture. 

So says John Bauer, a leader of the Safe Community Coalition's two-
year project on pedestrian safety, as well as representatives in the 
Madison and Wisconsin departments of transportation and a Madison 
police traffic safety expert.

The law here is the same as everywhere else - drivers are required to 
yield to pedestrians in marked or unmarked crosswalks. But when the 
Madison Police Department's traffic safety team began to focus on 
pedestrian issues in 2000, it found few drivers who complied with the 
law, said Stacey Vilas, a retired officer who worked on the team.

In an observational study at six locations in Madison and one in 
Oregon, just 21 out of 1,145 cars, or less than 2 percent, stopped for 
pedestrians in crosswalks.
 
"One of the first people I pulled over for failing to yield to a 
pedestrian in a crosswalk, when I said, 'Do you know why I pulled you 
over?' and pointed to the pedestrian behind him, he said 'Oh my God, 
you've got to be kidding with me. You're messing with the culture 
here,'" Vilas said. "People are driving somewhat in an automatic-pilot 
mode. They're so accustomed that they could ignore pedestrians and 
pedestrians have been trained not to step off the curb."

Traffic deaths were down overall in Wisconsin in 2006, but pedestrians 
deaths went up. Fifty-seven pedestrians were killed by cars in 2006, 
up from 42 in 2005. An average of about 1,500 pedestrians were injured 
each year in Wisconsin from 2000 to 2005.

In Madison, about 100 pedestrians are hit each year, said Steve 
Meiers, a safety educator with the city Department of Transportation. 

>From 2000 to 2006, 13 pedestrians were killed, he said.

Bauer's project, funded by a grant from the National Highway Traffic 
Safety Administration, aims to reduce pedestrian deaths and injuries, 
particularly among those 65 and older, and increase the number of 
motorists who yield to pedestrians.

To accomplish these goals - and effectively reverse Madison's driving 
culture - the group is undertaking projects primarily focused on 
educating the public, such as distributing traffic law quizzes and 
conducting observational surveys. They also have worked with Madison 
police to put a pedestrian safety video on the public access TV 
channel and have used the video to train Madison and other area police 
officers, Madison Gas & Electric drivers and students from Four Lakes 
Driving School.

Other projects focus on engineering solutions, such as adding extra 
signs and flags for pedestrians to carry at target intersections.

Those components - education and engineering - along with enforcement 
are the best ways to change entrenched driving behavior, said Larry 
Corsi, pedestrian and bicycle safety program coordinator for the 
Wisconsin Department of Transportation.

Overall, Bauer, Vilas, Meiers and Corsi offer the same consensus: 
Drivers should know that they are indeed required to stop for 
pedestrians and should pay attention while driving, especially when 
turning.

Meiers notes that excessive speed is rarely cited as the cause of 
vehicle-pedestrian crashes in Madison. Instead, driver inattentiveness 
was often key.

Despite several initiatives, change is often slow, Corsi said.
"We're trying to turn around a culture here," he said "That can take 
quite a while to straighten out."
http://www.madison.com/wsj/mad/local/index.php?ntid=118122

Mike Neuman

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