Not directly on topic, but it addresses the automobile-centric planning of the 
1960s.

Misbegotten design proliferated in city of '60s

Posted: Aug. 26, 2007

Spaces

Whitney Gould

How uncomplicated were the dreams of our city-builders in the 1960s. Such 
buoyant optimism about technology. Such uncritical acceptance of "urban 
renewal." Such blind faith in the liberating powers of the automobile.

And, with a few exceptions, what uninspired design grew from those dreams.

Those are some of the thoughts that occurred to me recently when I came 
upon "Modern Milwaukee," a Milwaukee Journal Sunday supplement from March 25, 
1962. Its yellowing 80 pages are a celebration of what was defined as progress 
back then: the demolition of entire neighborhoods, the completion of new 
freeways, the proliferation of vanilla-bland modernist wannabes with gimmicky 
details.

Those buildings included a corncob-shaped parking garage on N. Plankinton Ave.; 
a windowless, cantilevered office building ("an attention getter") at E. Wells 
and N. Van Buren streets; and lots of structures with zigzag, scalloped or 
squiggly entrances, from Lapham Hall at the University of Wisconsin-Milwaukee 
to the Mitchell Park Domes.

A few memorable newcomers are showcased, among them the Eero Saarinen-designed 
War Memorial Center (1957), which housed the forerunner of the Milwaukee Art 
Museum in its lower level. Saarinen's interlocking boxes, perched on triangular 
pylons at the top of a grassy bluff, married audacious engineering to simple, 
cubist forms.

The Marine Plaza (now Chase Bank), at E. Wisconsin Ave. and N. Water St., is 
another elegant survivor, despite its current maintenance challenges. Designed 
by Manhattan's Harrison and Abramovitz, it was built in 1961. But unlike so 
many Miesian knockoffs, which tend to be faceless and unforgiving, this 22-
story tower is a statuesque beauty, its sea-green glass curtain wall gridded 
rhythmically into opaque and transparent panels, its street-level plaza 
welcoming to pedestrians. 

Alas, these are the exceptions. Today, so much of the architecture hailed 
in "Modern Milwaukee" looks undistinguished and slablike, relieved only by 
design clichés that now look as dated as the fins on a 1960 Plymouth.

And the urban planning wasn't much better: dead-ended public housing projects, 
new subdivisions built without sidewalks, parking lots everywhere, the street 
grid severed mercilessly for freeways.

Never mind the social and environmental costs of such anti-urbanism, which 
might best be described as destroying a city in order to save it. As a writer 
in "Modern Milwaukee" exulted: "Modern cars travel swiftly, comfortably, 
safely. They have enabled city workers to live in the 'country.' Two or more 
cars in a family are common."

And no one seems to have doubted the wisdom of making a public space all but 
inaccessible. An artist's rendering of the civic center that would become 
MacArthur Square foresees a domed planetarium overlooking a sterile plaza with 
potted trees and a fountain that looks like a giant Slinky toy. Little did we 
imagine that the actual result, which the city now thankfully wants to 
overhaul, would be even more uninviting than the unrealized version.

With the gimlet eye of hindsight, we can now understand why there would be such 
a fierce reaction to so much of what was once thought progressive. A historic 
preservation movement emerged. Nostalgia for what was lost to demolition and 
dismay over the excesses of modernism (its coldness, its indifference to the 
street) also helped spawn a glut of postmodern historicism in the 1980s 
and '90s, with faux towers, Roman arches and scrolled gables making pale 
gestures to the real landmarks we leveled.

A more thoughtful response was the planning approach called New Urbanism, with 
its emphasis on walkable, street-friendly design. That viewpoint is enshrined 
in Milwaukee's revised zoning code, in the makeovers of public housing and in 
the plan for rebuilding the Park East freeway corridor.

The removal of that underused freeway spur was itself an admission of the 
limits of pouring pavement. Yes, the crumbling Marquette Interchange is being 
rebuilt, but had we completed the original freeway system as envisioned, even 
more neighborhoods would have been destroyed, and the downtown lakefront, 
including the site of the Calatrava addition to the art museum, would today be 
a swath of concrete.

If you think I am being too hard on the decision-makers who put us on the path 
we are currently trying to correct, let's stipulate that they thought they were 
doing the right thing. But the now-obvious folly of some of their schemes is 
humbling.

What will the next generation make of today's civic dreams, I wonder?

E-mail Whitney Gould at [EMAIL PROTECTED] or call (414) 224-2358.

>From the Aug. 27, 2007 editions of the Milwaukee Journal Sentinel

http://www.jsonline.com/story/index.aspx?id=652354

Dreams Wrought Some Duds 

[p]
Photo/Benny Sieu

A cantilevered box of offices squats at 795 N. Van Buren St.

[p]
Photo/Journal Sentinel files

"Modern Milwaukee," a 1962 Milwaukee Journal supplement, was a celebration of 
progress.




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