Dear Group,

Many factors contribute to a "popularity" in an age.  It is hard to pick
and blame just one.  I cannot point to the 1950s as a "great bicycle
time."  But yet, I rode a bicycle from age six when I was given my
new--full sized Schwinn--to age nineteen and driving.  I did not return
to the bicycle until I reached age forty-five and was told, "I was going
to seed."  But during the twenty-six year hiatus, the bicycle world
went to complex "de-railer" bicycles and nearly useless children's
bicycles.  With the new complexity of de-railers, bicycle stores became
repair shops.  And then as in most "adult" activities, bicycles became a
"personality statement" much as automobile "type" had become.  I was
disgusted at the attitudes of an "adult" bicycle trouring group I rode
with the year I returned to the bicycle at forty-five. (twenty years
ago).  It was all about the equipment.  There seemed  a race on for
every known gadget in the bicycle world.  Of course that has also been
the history of most "adult" activities where marketing holds sway.
People love it and love to spend money for certain "psychic
pleasures."   Just look at the changes in downhill skiis and their sales
and promotions.

But how does this affect bicycling overall?  That is hard to say.  Some
might enjoy new equipment much like many enjoy a new car.  But then some
might be discouraged from even "thinking about cycling."  Since
equipment "was not my thing" I soon found out that the variable was
"training" not equipment and I returned to my 3-speed with the bent fork
and wheels from fifth grade.  I made it "fit" my personal geometry and
stepped up high gear to 105inch.  I learned Gregg LeMond's training
intensities and felt comfortable in my cutoffs and valueless bicycle.
That is what I use today.

But maybe the issue of ridership should be approached from the
"sociological" direction.  Just what naturally occurring institutional
changes have contributed to the rising and declining of the bicycle in
certain areas and among certain populations.   Bicycle promotion should
address these issues, also.

Eric

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