Here is the info on the fund raising event. If you are in the area stop by and throw in a few $.
FOR IMMEDIATE RELEASE Contact: Mike Klawitter Date: February 6, 2008 UW Health Public Affairs Phone: (608) 265-8199 "Freezing for Safety" on Friday features UW cyclists pedaling in the cold MADISON - About two dozen members of the UW Cycling Club will brave the chilly temperatures all day Friday, February 8, to raise money for disadvantaged local children who otherwise could not afford to purchase bicycle helmets. On the UW Library Mall, from 8 a.m. to 8 p.m. this Friday, the UW Cycling Club members will ride stationary bicycles in shifts, with approximately six to 12 cyclists riding at any given time. An annual event since 2001, "Freezing for Safety" raises between $1,000 and $2,000 each year from passers-by who are encouraged to deposit loose change or bills into a container. Every dollar collected goes to the Safe Kids Coalition of Madison, which uses the funds to purchase bicycle helmets for underprivileged children throughout Dane County. Bicycle helmets reduce the risk of head injury by 85 percent and will make a difference in the safety and well-being of disadvantaged children in our community. American Family Children's Hospital is the lead agency for the Safe Kids Coalition of Madison. More information is available at: www.uwhealth.org/kids <http://www.uwhealth.org/kids> . -30- Steve Meiers Safety educator (608) 267-1102 [EMAIL PROTECTED]
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