All: I am pleased to report that my meeting with WJJO Operation Manager Randy Hawke and station owner Tom Walker went extremely well and will likely yield several positive results.
First and foremost, Mid-West Family Broadcasting will produce 2 bicycle safety PSAs and air them no fewer than 200 times at all times of the day. I was assured that they take their role in airing community service messages seriously, and the spots will not be relegated to 4:17 AM airings. The scripts for both PSAs will be sent to the Bike Fed to ensure factual depiction of Wisconsin bicycle law and accuracy of content. While they are nowhere near writing actual scripts yet, the frequent themes that will be emphasized are: 1. Bicycles are legal vehicles under Wisconsin State Law, and entitled to all the rights and responsibilities as other users of the road. 2. State law requires motorists provide a 3-foot clearance when passing bicyclists. 3. Public roadways are for all users. 4. With the right to ride your bicycle on public roads comes the responsibility to follow the rules of the road. A possible theme for the PSAs emerged: "Respect is a two-way street", implying a desire to increase awareness, understanding and respect amongst all users of the road. A big thanks to everyone who contributed to these ideas. Additionally, on-air personality Johnny Danger expressed a desire to get on a bike himself, possibly giving bike commuting a try. Mid-West also sponsors a Boys and Girls Club Ride, and Danger may be participating in that ride as well. Lastly, Mr. Walker has an astounding collection of autographed memorabilia from his years in the music business, and expressed a desire to contribute to fundraising efforts like the Saris Gala to benefit bicycle advocacy. Overall, it was a very positive meeting. Both Mr. Walker and Mr. Hawke agreed that Tuesday's on-air comment regarding the harassment of cyclists from the window of a car was not only inappropriate, but could very well endanger the life of cyclists. The person who made the comment was disciplined and Johnny Danger was reprimanded for not hitting the "kill switch", which would have effectively kept the comment from ever leaving the studio. Also, it should be noted that the audio comments posted to Madvelocity.com were aired in August of 2008, not last week. Several of the people who were responsible for the August 2008 piece have since been dismissed, because - in Mr. Walker's words - "we will not give a forum to shock-jocks". He admitted the potential problems that come with live, unscripted comedy radio, but assured me that he will not permit a format that encourages and rewards dangerous and illegal behavior toward cyclists. Overall, it was a great example of taking a bad situation and turning it into a positive. Mr. Walker is himself a bicyclist, provides indoor bike parking and shower and locker facilities for his employees who bike to work, and is actively involved in promoting compact, bike and transit-friendly development in the city of Madison. In short, he is not an enemy of bicyclists. Randy Hawke is also a bicyclist and eager to work with us to promote bicycling on the air. Johnny Danger is - contrary to some to the unsolicited comments e-mailed to the station - a very active and fit individual who participates in numerous non-motorized outdoor activities, and would probably make an excellent "convert" to our cause. I intend to keep trying to get him into cycling - either commuting, recreation or perhaps even competition. Thanks to all who contributed to this effort. -- David Vogt Deputy Director Bicycle Federation of Wisconsin (608) 251-4456
_______________________________________________ Bikies mailing list [email protected] http://lists.danenet.org/listinfo.cgi/bikies-danenet.org
