Don LaFontaine, voice of movie trailers, dies

In this Feb. 14, 2007 file photo Don LaFontaine, a voice over actor, poses
for a photo nex...
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Wed Sep 3, 7:09 AM EDT

The omnipresent baritone and gravely bass undertones of Don LaFontaine's
distinctive voice had the unique ability to seamlessly embellish big-screen
kisses, slice through over-the-top explosions, perfectly pair with robust
musical scores, glide alongside car chases and effortlessly co-star with any
A-list talent in Hollywood.

"He was the originator of the modern voiceover for movie trailers," said
voiceover artist Jim Tasker. "He is the standard for which all other
voiceovers for movie trailers are measured. For the past 30 years, his voice
has been the gauge for all of us in the industry."

LaFontaine, who died Monday at the age of 68 from complications in the
treatment of an ongoing illness, was the world's most recognizable
announcer, thanks to his deft diction and a popular 2006 commercial in which
he melodramatically retells a customer's mundane account of dealing with her
car insurance company — all while standing inside her kitchen.

"The truth is there's only about 15 to 20 guys in the country who can do
this," said voiceover artist Tom Kane. "They'll do their best to fill his
shoes. It's funny. You can hear it in their voices. To one degree or
another, they're all doing their best Don LaFontaine impersonation."

LaFontaine got his start as an audio engineer in 1965. When an announcer
didn't show up for a recording session, LaFontaine stepped in and voiced his
first narration, a promo for the film, "Gunfighters of Casa Grande." The
client, Metro-Goldwyn-Mayer, liked his performance. He went on to voice more
than 5,000 trailers in a career that spanned 33 years.

LaFontaine, who made the phrase "In a world..." a movie trailer staple, was
a neutral voice in Hollywood. He worked on promos for every major network
and studio, many airing at the same time. He remained active until recently,
averaging seven to 10 voiceover sessions a day. Kane said LaFontaine once
admitted to working 50 sessions in one day, a personal record.

"From the very beginning, Don always knew how to evoke an emotional
response," said veteran voiceover casting director Martha Mayakis. "He
always knew how to create drama. The misconception people have about this
industry is that it's your voice that gets you the work, but there are
plenty of people who have beautiful voices who are not working."

For years, LaFontaine was infamously chauffeured from gig to gig in a limo —
not for ostentation but for efficiency. He insisted he could work more
during the day if he didn't have to wait at the valet stand or hunt for a
parking space. He would often invite up-and-coming voiceover artists to ride
around town with him to learn more about the industry.

"Where else do you hear of that happening in Hollywood?" said voiceover
artist Ashton Smith.

Smith once gave LaFontaine this testimonial to post on his Web site: "When
you die, the voice you hear in heaven is not Don's. It's God trying to sound
like Don." When rereading that quote Tuesday, Smith said "I guess God is
going to lose that gig when Don gets up there because Don is just that
good."

LaFontaine is survived by his wife Nita Whitaker and three daughters.

___

Associated Press writer Raquel Maria Dillon contributed to this report.


-- 
"Usually when people are sad, they don't do anything. They just cry over
their condition. But when they get angry, they bring about a change."
- Malcolm X, Malcolm X Speaks, 1965

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