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First Read: The day in politics by NBC News for NBC News
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FIRST THOUGHTS.
*** Approaching The Witching Hour: We now have a good idea of where the two 
campaigns will spend their last four days until Election Day. Today, Obama 
campaigns in Iowa and Indiana, and in between the events he heads home to 
Chicago to spend part of Halloween with his daughters. On Saturday, he travels 
to Nevada (Henderson), Colorado (Pueblo), and Missouri (Springfield). On 
Sunday, it's an entire day in Ohio (Cleveland, Columbus, Cincinnati). And on 
Monday, per the New York Times, Obama hits Florida (Jacksonville), North 
Carolina, and Virginia (Manassas). As for McCain, he spends his entire Friday 
in Ohio; campaigns in Virginia and Pennsylvania on Saturday; then he's 
reportedly hitting New Hampshire; and on Monday, he's supposed to barnstorm 
through six states (including western ones like Nevada), with a final stop in 
-- get this -- Arizona.

*** Is McCain Michael Myers Or Jason -- You Just Can't Get Rid Of Him? We've 
heard plenty of rhetoric that McCain is closing in on Obama's poll lead. But is 
that really happening? One poll definitely moved: In Fox's survey, Obama's lead 
is now just three points, down from nine last week (yet some have noted that 
the poll's weighting was changed). But other polls show a pretty static race. 
Gallup's registered-voter model has Obama up eight points, after it was nine 
the day before; the Washington Post/ABC tracking poll is unchanged, 52%-44%; 
and Hotline/Diageo has the race at 48%-42%, down one point from the day before. 
Oh, and then there is the brand-new New York Times/CBS poll, which has Obama 
ahead by 11 points, 51%-40%, essentially unchanged from its last poll that 
showed Obama with a 13-point lead. The good news for both campaigns: There are 
enough state polls out there -- including some by some questionable pollsters 
-- with enough diverse results that both campaigns can latch on to something 
that makes them feel better.

*** Burying The Competition: Was the Obama infomercial worth the millions the 
campaign spent on it? It looks like it. Almost 34 million people watched the 
30-minute advertisement. In fact, as the Times reported, that total easily 
surpassed the audience for the final game of the World Series and last season's 
finale of American Idol. Also, the networks that ran the advertisement beat the 
one that didn't. Nearly 10 million people tuned into NBC to watch the ad; 8.6 
million saw it on CBS; 7.1 million watched it on FOX; and the rest watched the 
infomercial on cable. By comparison, 6.2 million tuned into ABC's "Pushing 
Daisies." Poor "Pushing Daisies"; it's actually not a bad show, but it's one of 
those shows that would be more successful on HBO or Showtime. (We know, save 
the TV criticism for Shales, sorry Tom; but he does occasionally jump into 
politics, so fair play, right?)

First Read with NBC News Political Director Chuck Todd, every weekday on 
MSNBC-TV at 9 a.m. ET.

For more: The latest edition of First Read is available now at
http://www.FirstRead.MSNBC.com !
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