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November 14, 2008 08:52 AM
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President-elect Obama's office gave the media a new way to present him as
Franklin Roosevelt 2.0 by announcing Friday that it will be posting weekly
addresses - fireside chats for the web generation - on YouTube.
The first address will appear on Change.gov this Saturday, after it airs in
audio. An Obama spokesperson says that this innovation is just the beginning
of the digital, transparent presidency. The plan appears to be in the mold
of what the campaign did with videos like "Four Days in
Denver"<http://www.youtube.com/watch?v=eCeNPAaGVVY>and Campaign
Manager David
Plouffe's
conversations<http://www.youtube.com/results?search_query=david+plouffe&search_type=>on
the state of the race. These videos allowed supporters to feel like
they
had a direct connection to the campaign, a connection that bypassed the
media. Already, the Obama team has made good on the post-election plan. It
posted a video from Valerie Jarrett, one of Obama's transition chairs,
discussing plans for the new administration. Watch it here:
Can the Obama team use the tools they built during the campaign to drum up
support for complicated government initiatives? With a campaign, there were
clear goals: raise money, organize, get out the vote. With a presidency, you
have over 305 million Americans to motivate. We will be watching, texting,
commenting, twittering, and of course, blogging the results.
--
"Usually when people are sad, they don't do anything. They just cry over
their condition. But when they get angry, they bring about a change."
- Malcolm X, Malcolm X Speaks, 1965
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