Top 2008 Trends
 Politicians

By Erin Green, Yahoo! News producer
[image: Barack Obama (AP)]
 124 Votes

What a year. Can we exhale yet?

Even with the demise of Wall Street (and our 401ks), the thing people will
remember most about this year was the American presidential election.
They'll remember that a self-described "skinny kid with a funny
name<http://www.barackobama.com/2004/07/27/keynote_address_at_the_2004_de.php>,"
with a white mom from Kansas and a black dad from Kenya, made history.


    1. 1Barack Obama <http://search.yahoo.com/search?p=Barack+Obama&cs=bz>
   2. 2Sarah Palin <http://search.yahoo.com/search?p=Sarah+Palin&cs=bz>
   3. 3John McCain <http://search.yahoo.com/search?p=John+McCain&cs=bz>
   4. 4Hillary Clinton<http://search.yahoo.com/search?p=Hillary+Clinton&cs=bz>
   5. 5George Bush <http://search.yahoo.com/search?p=George+Bush&cs=bz>
    6. 6Ron Paul <http://search.yahoo.com/search?p=Ron+Paul&cs=bz>
   7. 7John Edwards <http://search.yahoo.com/search?p=John+Edwards&cs=bz>
   8. 8Mike Huckabee <http://search.yahoo.com/search?p=Mike+Huckabee&cs=bz>
   9. 9Arnold 
Schwarzenegger<http://search.yahoo.com/search?p=Arnold+Schwarzenegger&cs=bz>
   10. 10Mitt Romney <http://search.yahoo.com/search?p=Mitt+Romney&cs=bz>
   ------------------------------

  Just like the election, *Barack
Obama<http://search.yahoo.com/search?p=barack+obama&cs=bz>
* captured the most attention. People searched for information on the
president-elect this year more than they did for any other politician, and
pushed him into the top 10 searches of
2008<http://buzz.yahoo.com/yearinreview2008/top10&cs=bz>.

An Energized Electorate

Inundated with election news on the TV, in their mailboxes, and in their
inboxes, people still searched the Web for information about the candidates
and random figures wandering around the political landscape. Whether it was
about a candidate, an issue, or the silliness surrounding the whole shebang,
people wanted to know everything about the race, from the primaries to
Election Day.

The searches started with some basic information on the candidates. Everyone
needed details on the candidates' backgrounds  ("barack obama
biography<http://search.yahoo.com/search?p=barack+obama+biography&cs=bz>,"
"mccain bio <http://search.yahoo.com/search?p=mccain+bio&cs=bz>") and their
families<http://buzzlog.buzz.yahoo.com/buzzlog/91784/the-mccain-family-album-a-buzz-portrait>("cindy
mccain <http://search.yahoo.com/search?p=cindy+mccain&cs=bz>," "chelsea
clinton <http://search.yahoo.com/search?p=chelsea+clinton&cs=bz>," "bristol
palin <http://search.yahoo.com/search?p=bristol+palin&cs=bz>"), especially
with a few political newcomers in the running.

It was an election of many firsts, and not just because of Obama. 2008 had
the first serious run by a woman. Even though *Hillary
Clinton<http://search.yahoo.com/search?p=hillary+clinton&cs=bz>
* didn't get the Democratic nomination, the GOP would eventually pay homage
to her and her 18 million
cracks<http://www.youtube.com/watch?v=DHxPHKM6sPE>in the glass ceiling
with a first for its party: Alaska governor
*Sarah Palin <http://search.yahoo.com/search?p=sarah+palin&cs=bz>* for
veep.

Thanks to the undying support from the Internet
"revolution<http://www.ronpaulforpresident2008.com/news/>"
that buoyed his candidacy, congressman *Ron
Paul<http://search.yahoo.com/search?p=ron+paul&cs=bz>
* got some searches too, showing America a Texas-flavored, shoot-from-the
lip bluntness that hadn't been seen since the days of *Ross
Perot<http://search.yahoo.com/search?p=ross+perot&cs=bz>
*.

Tales emerged from the race that had little to do with political
qualifiations, like former Arkansas governor *Mike
Huckabee<http://search.yahoo.com/search?p=mike+huckabee&cs=bz>
* (who snagged the Iowa primary) being a
squirrel-eating<http://www.youtube.com/watch?v=Yj3QAzSWVA4>bass
player.
*Mitt Romney <http://search.yahoo.com/search?p=mitt+romney&cs=bz>* didn't
just have to deal with* *questions about his Mormon
faith<http://www.npr.org/templates/story/story.php?storyId=16969460>:
The former Massachusetts governor had to answer allegations about strapping
his dog to the roof of a
car<http://www.boston.com/news/politics/2008/specials/romney/articles/part4_main/>on
a family trip.

Sundry silly searches started during the primaries and didn't let up. Some
people wanted to ogle the candidates' doppelgangers ("tina fey
hot<http://search.yahoo.com/search?p=tina+fey+hot&cs=bz>")
and their fans ("obama
girl<http://search.yahoo.com/search?p=obama+girl&cs=bz>,"
"celebrities for
mccain<http://search.yahoo.com/search?p=celebrities+for+mccain&cs=bz>").
Fashionistas wanted to know about clothes on the campaign trail ("michelle
obama view 
dress<http://search.yahoo.com/search?p=michelle+obama+view+dress&cs=bz>,"
"j-crew <http://search.yahoo.com/search?p=j-crew&cs=bz>"). And Joe the
Everyman wanted to know about the candidates' sidekicks ("joe the
plumber<http://search.yahoo.com/search?p=joe+the+plumber&cs=bz>
").

By September, Obama and McCain had selected their running mates. Riding on
the excitement engendered by his VP pick, the "maverick" *John
McCain<http://search.yahoo.com/search?p=john+mccain&cs=bz>
* jumped on the second coming of the Straight Talk Express but drove past
David Letterman.  The late-night host's
angry<http://www.youtube.com/watch?v=XjkCrfylq-E>response provoked
fast and furious searches ("john
mccain 
letterman<http://search.yahoo.com/search?p=john+mccain+letterman&cs=bz>").
When McCain called Obama "that one" during a debate, searches spiked for
that too. <http://search.yahoo.com/search?p=john+mccain+concession+speech&cs=bz>
By the time October rolled in, the election had made inside-the-beltway Web
staples like "politico <http://www.politico.com/>" and
"fivethirtyeight<http://www.fivethirtyeight.com/>"
into household names. Suddenly, everyone could be an armchair pundit,
pulling up an "election
map<http://search.yahoo.com/search?p=election+map&cs=bz>"
in one hand and the poll numbers from "real clear
politics<http://www.realclearpolitics.com/>"
and "gallup poll <http://www.gallup.com/Home.aspx>" in the other.

Since the campaign's start, citizens had been researching email
rumors<http://buzz.yahoo.com/buzzlog/91508/persistence-of-rumor>("barack
obama muslim <http://search.yahoo.com/search?p=barack+obama+muslim&cs=bz>,"
"obama birth 
certificate<http://search.yahoo.com/search?p=obama+birth+certificate&cs=bz>")
and exercising their right to vote ("register to
vote<http://search.yahoo.com/search?p=register+to+vote&cs=bz>").
As Election Day approached, searches got serious. And, in what has to be
considered a triumph for the Founding Fathers, the electorate ended its
Search campaign by digging into the issues
("factcheck.org<http://search.yahoo.com/search?p=factcheck.org&cs=bz>,"
"snopes <http://search.yahoo.com/search?p=snopes&cs=bz>") and brushing up on
political systems
("socialism<http://search.yahoo.com/search?p=socialism&cs=bz>").

 Politicians NOT in the Final Run

With the presidential election sucking the oxygen out of the room, it
might've been easy to forget *George W.
Bush<http://search.yahoo.com/search?p=george+w+bush&cs=bz>
*. The lame-duck president managed to get some Search time even when sinking
approval ratings dictated he lay low for a while. His daughter's
nuptials ("jenna
bush wedding <http://search.yahoo.com/search?p=jenna+bush+wedding&cs=bz>")
proved one bright spot, while searchers embraced the popular online video
game created in his honor ("hot dog
bush<http://search.yahoo.com/search?p=hot+dog+bush&cs=bz>
").

Scandal plagues nearly every political race, but nothing was more
heartbreaking than *John
Edwards<http://search.yahoo.com/search?p=john+edwards&cs=bz>
*' post-presidential-run revelation that he cheated on his cancer-stricken
wife. (By the way, former New York governor Eliot
Spitzer<http://search.yahoo.com/search?p=eliot+spitzer&cs=bz>nearly
made the top 10 for his own extramarital romps with a high-priced
call girl—which led to searchers racking up online time with "ashley
alexander 
dupree<http://search.yahoo.com/search?p=ashley+alexander+dupree&cs=bz>"
and "emperor's club
vip<http://search.yahoo.com/search?p=emperor%E2%80%99s+club+vip&cs=bz>.")


Governor *Arnold
Schwarzenegger<http://search.yahoo.com/search?p=arnold+schwarzenegger&cs=bz>
* caught some attention, maybe by tending to California's stalemate state
budget instead of speaking at the GOP convention. Searches for the
Terminator beat Democratic vice-presidential pick Joe
Biden<http://search.yahoo.com/search?p=joe+biden&cs=bz>,
gaffes and all.
The Web of Politics

Through dozens of debates, a few scandals, and a bushel of blunders, the
most attention in Yahoo! Search went to the guy from Hawaii who found his
footing in the South Side of Chicago—the community organizer who organized
the electorate into finding its will to care again.

Whether they were for Obama or against him, whether online or in person,
people were fired up to vote this year. In the end, all that interest and
energy culminated in some memorable election night pictures ("obama
flickr<http://search.yahoo.com/search?p=obama+flickr&cs=bz>,"
"grant park <http://search.yahoo.com/search?p=grant+park&cs=bz>"). Honestly,
did you ever think you'd see a picture like
this<http://news.yahoo.com/nphotos/slideshow/photo/081105/480/187e1ce14a184231b950e9b02c1906b7/>that
didn't involve concert tickets and a boy band?




-- 
"Usually when people are sad, they don't do anything. They just cry over
their condition. But when they get angry, they bring about a change."
- Malcolm X, Malcolm X Speaks, 1965

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