Sent to you by Tee via Google Reader: New America Media Holds Historic
Meeting With White House to Discuss Improving Communication to Ethnic
Communities via Black Politics on the Web by The Admin on 3/29/09
Representatives of New America Media (NAM) recently met with the White
House communications office to discuss ways the NAM ethnic media
network can be utilized to help deliver important public policy, safety
and health information to ethnic communities in the US.

With more than 2,500 members, NAM is the nation’s largest organization
of ethnic media outlets and organizations. More than 51 million ethnic
adults connect to each other, to home countries and to America through
the ethnic media, one of the few growing sectors of American journalism.

“We are pleased that the Obama administration was a catalyst for this
historic meeting,” said Sandy Close, NAM’s executive editor and
director. “It demonstrates that the White House communications office
is serious about ensuring that all Americans receive critical
information about policy issues that impact their lives.”

Already, NAM has engaged in discussions with some government agencies
about utilizing their network as frontline messengers to reach ethnic
communities, including those that are non-English speaking. NAM’s
network of ethnic media partners ranges from the major news outlets
serving African American, Hispanic, Chinese, Korean, Vietnamese, Native
American to niche outlets reaching the Burmese and Turkish in Nashville
Somali and Hmong in Minneapolis, as well as the Mixtec, Iranian and
Rumanian communities in Los Angeles. NAM and the White House are
reviewing ways to better utilize the ethnic media to inform their
communities about vital public policies.

Ms. Close noted that NAM will hold their 2009 National Ethnic Media
Expo & Awards in Atlanta June 4-5, and will unveil a partnership with a
key federal agency that will allow families and individuals in ethnic
communities to receive important health-related alerts through ethnic
media. “We are looking to expand the news and information that flows
from the government and private entities to people living in ethnic
communities,” Ms. Close said. “Our Expo will help underscore the
relevance of the ethnic media, and how it can be better utilized in the
future.”

Khalil Abdullah, NAM’s national editor who attended the White House
meeting with Ms. Close, said it’s clear that NAM shares similar goals
with the Obama administration.

“We live in an information age,” Mr. Abdullah said. “It’s crucial that
ethnic communities receive important information in a language and
format that they understand and can utilize to improve their safety,
health or quality of life. We must ensure that ethnic communities,
especially those that don’t speak English, are not left behind and shut
out from vital information.”

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