Sent to you by Tee via Google Reader: Hip-hop goes green via Black Politics on the Web by The Admin on 4/22/09 Brooklyne Gipson, TheLoop21.com
There are many stereotypes about what an environmentalist looks like— sandal-wearing, tree-hugging, irrationally paranoid hippie. For poorer minority urban-dwellers, many also see environmentalists as being rich, and more importantly white. However, as the green movement gains major mainstream appeal, this stereotype is being challenged by the changing face of the environmentally friendly community. Companies like Broccoli City, which produce an organic t-shirt line, uses hip-hop style to reach and educate a younger demographic on the importance of safe-guarding the environment and hope to help bridge the gap between the go green movement and the hip-hop community. Through their creative promotional strategies, hosting events at nightclubs, blogging, vlogging and their appealing designs, Broccoli City is very successful at reaching a demographic that otherwise may not have known what an organic t-shirt is, let alone buy one. Click here for more… ShareThis Things you can do from here: - Subscribe to Black Politics on the Web using Google Reader - Get started using Google Reader to easily keep up with all your favorite sites --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Black Focus Inc." group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/Black-Focus-Inc?hl=en -~----------~----~----~----~------~----~------~--~---
