Marie was going through email and found this from another lister on another 
list.  Enjoy.  Bill

Publishers releasing Audio Books in MP3 Format

>
> ----- Original Message ----- 
> From: Reginald George
> To: Adaptive technology information and support. ; 
> [EMAIL PROTECTED]
> Sent: Tuesday, March 04, 2008 1:24 AM
> Subject: Fw: Publishers releasing Audio Books in MP3 Format
>
>
>>From the New York Times.  This is a biggy deal so I thought you all would 
>>want to read it.
>
> Publishers Phase Out Piracy Protection on Audio Books
> By BRAD STONE
> Published: March 3, 2008
> SAN FRANCISCO - Some of the largest book publishers in the world are 
> stripping away the anticopying software on digital downloads of audio 
> books.
>
> The trend will allow consumers who download audio books to freely transfer 
> these digital files between devices like their computers, iPods and 
> cellphones - and conceivably share them with others. Dropping copying 
> restrictions could also allow a variety of online retailers to start to 
> sell audio book downloads.
>
> The publishers hope this openness could spark renewed growth in the audio 
> book business, which generated $923 million in sales last year, according 
> to the Audio Publishers Association.
>
> Random House was the first to announce it was backing away from D.R.M., or 
> digital rights management software, the protective wrapping placed around 
> digital files to make them difficult to copy. In a letter sent to its 
> industry partners last month, Random House, the world's largest publisher, 
> announced it would offer all of its audio books as unprotected MP3 files 
> beginning this month, unless retail partners or authors specified 
> otherwise.
>
> Penguin Group, the second-largest publisher in the United States behind 
> Random House, now appears set to follow suit. Dick Heffernan, publisher of 
> Penguin Audio, said the company would make all of its audio book titles 
> available for download in the MP3 format on eMusic, the Web's 
> second-largest digital music service after iTunes.
>
> Penguin was initially going to join the eMusic service last fall, when it 
> introduced its audio books download store. But it backed off when 
> executives at Pearson, the London-based media company that owns Penguin, 
> became concerned that such a move could fuel piracy.
>
> Mr. Heffernan said the company changed its mind partly after watching the 
> major music labels, like Warner Brothers and Sony BMG, abandon D.R.M. on 
> the digital music they sell on Amazon.com. "I'm looking at this as a 
> test," he said. "But I do believe the audio book market without D.R.M. is 
> going to be the future."
>
> Other major book publishers seem to agree. Chris Lynch, executive vice 
> president and publisher of Simon & Schuster Audio, said the company would 
> make 150 titles available for download in an unprotected digital format in 
> "the next couple of months."
>
> An executive at HarperCollins said the publisher was watching these 
> developments closely but was not yet ready to end D.R.M.
>
> If the major book publishers follow music labels in abandoning copyright 
> protections, it could alter the balance of power in the rapidly growing 
> world of digital media downloads. Currently there is only one significant 
> provider of digital audio books: Audible, a company in Seattle that was 
> bought by Amazon for $300 million in January. Audible provides Apple with 
> the audio books on the iTunes store.
>
> Apple's popular iPod plays only audio books that are in Audible's format 
> or unprotected formats like MP3. Book publishers do not want to make the 
> same error originally made by the music labels and limit consumers to a 
> single online store to buy digital files that will play on the iPod. Doing 
> so would give that single store owner - Apple - too much influence.
>
> Turning to the unprotected MP3 format, says Madeline McIntosh, a senior 
> vice president at the Random House Audio Group, will enable a number of 
> online retailers to begin selling audio books that will work on all 
> digital devices.
>
> Some bookstores are already showing interest. The Borders Group, based in 
> Ann Arbor, Mich., introduced an online audio book store in November using 
> D.R.M. provided by Microsoft. Its books cannot be played on the iPod, a 
> distinction that turns off many customers. But Pam Promer, audio book 
> buyer for Borders, said the company welcomed moves by the publishers and 
> planned to begin selling MP3 downloads by early spring.
>
> A spokesman for Barnes & Noble said the retailer had "no plans to enter 
> the audio book market at this time."
>
> Publishers, like the music labels and movie studios, stuck to D.R.M. out 
> of fear that pirated copies would diminish revenue. Random House tested 
> the justification for this fear when it introduced the D.R.M.-less concept 
> with eMusic last fall. It encoded those audio books with a digital 
> watermark and monitored online file sharing networks, only to find that 
> pirated copies of its audio books had been made from physical CDs or 
> D.R.M.-encoded digital downloads whose anticopying protections were 
> overridden.
>
> "Our feeling is that D.R.M. is not actually doing anything to prevent 
> piracy," said Ms. McIntosh of Random House Audio.
>
> Amazon and Audible would not comment on whether they would preserve D.R.M. 
> protections on their own audio books, citing Securities and Exchange 
> Commission restrictions surrounding the recent acquisition.
> __________________________________
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