FYI, the specific labels to be sent are listed here:

https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing/#mode-a

Specifically, the "label_only_1", "label_only_2", "label_only_3",
"label_only_4", and "label_only_5" labels.  Note, the "control_1.*" labels
are not being enabled yet.

On Fri, Oct 27, 2023 at 3:27 PM Rick Byers <rby...@chromium.org> wrote:

> Exposing a new header and JS API temporarily for the purposes of an
> experiment (outside the context of an OT) is not something we've ever done
> before. But given the scope and requirements of this experiment and our
> desire to help enable the ecosystem to reason about it, it seems absolutely
> like the right pragmatic approach to me. Burn in risk seems like it would
> be low even at 100%, and effectively zero due to the 10% exposure. I don't
> see any interop concerns given that this API is useful only for
> understanding Chrome-specific behavior variation.
>
> LGTM1 to "experiment" with this, but I'd like to get two other LGTMs given
> that it's a very unusual I2E.
>
>
> On Wed, Oct 25, 2023 at 5:06 PM John Delaney <johni...@chromium.org>
> wrote:
>
>> *Contact emails*
>> johni...@chromium.org, wanderv...@chromium.org, lin...@chromium.org
>>
>> *Explainer*
>>
>> https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md
>> https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing
>>
>> *Specification*
>> None
>>
>> *Summary*
>> To prepare for the third-party cookie deprecation, it is important to
>> understand the full impact of Chrome’s planned transition from third-party
>> cookies to the Privacy Sandbox Ads APIs.
>>
>> This experiment exposes a temporary set of APIs which provide access to
>> browser-determined treatment and control groups to support opt-in server
>> side testing of the third-party cookie deprecation.
>>
>> *Blink component*
>> A-N/A
>>
>> *TAG review*
>> Not requesting TAG review as this API is a temporary Chrome-specific
>> experiment.
>>
>> *Risks*
>>
>> *Interoperability and Compatibility*
>> This feature is only shipping in Chrome to support the third-party cookie
>> deprecation, and will not be interoperable with other vendors.
>>
>> *WebView application risks*
>> Not available on WebView
>>
>>
>> *Goals for experimentation*
>> The goal of this experiment is to allow adtechs to evaluate the impact of
>> third party cookie phase out through opt-in server side testing. We expect
>> partners to run experiments downstream from the browser provided treatment
>> and control groups.
>>
>> *Experiment Behavior and Risks*
>> This experiment will expose temporary APIs which allow access to browser
>> provided experiment labels.
>>
>> To ensure all parties can easily get access to labels, we intend to
>> expose the APIs without a traditional origin trial.
>>
>> To limit burn-in risk, the new APIs will only be available to at most
>> ~10% of users. These APIs should have very little utility to developers
>> outside of this specific temporary experiment, it seems unlikely that
>> user-visible breakage would occur as a result of the eventual removal.
>>
>> *Timeline*
>> We intend to remove the labeling APIs when Mode B of the experiment ends,
>> which we expect to be by the end of Q2 2024 at the earliest.
>>
>> This experiment temporarily adds a new surface to the web that could be
>> used for active fingerprinting. This is mitigated by the fact that:
>>
>>    - only a subset are assigned labels, reducing the usefulness of the
>>    label for fingerprinting
>>    - labels are not sent for users who block third-party cookies, to
>>    ensure consistency with those users’ current settings
>>    - the labeling APIs will be removed by the time third-party cookies
>>    are phased out
>>    - label assignment is independent of users' browsing activity
>>
>>
>> *Ongoing technical constraints*
>> None
>>
>> *Debuggability*
>> None
>>
>> *Will this feature be supported on all six Blink platforms (Windows, Mac,
>> Linux, Chrome OS, Android, and Android WebView)?*
>> No, not supported on WebView.
>>
>> *Is this feature fully tested by web-platform-tests?*
>> No
>>
>> *Flag name on chrome://flags*
>> #tpc-phase-out-facilitated-testing
>>
>> *Requires code in //chrome?*
>> False
>>
>> *Estimated milestones*
>>   Experiment desktop first     119
>>   Experiment Android first     119
>>
>> *Intent to Prototype*
>>
>> https://groups.google.com/a/chromium.org/g/blink-dev/c/8mlWTOcEzcA/m/NZJSW0weAQAJ
>>
>> *Link to entry on the Chrome Platform Status*
>> https://chromestatus.com/feature/5189079788683264
>>
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>> .
>>
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