Contact emails

akashna...@google.com, lin...@chromium.org, johni...@chromium.org

Explainer

Attribution Reporting with event-level reports 
<https://github.com/WICG/attribution-reporting-api/blob/main/EVENT.md>

Attribution Reporting API with Aggregatable Reports 
<https://github.com/WICG/attribution-reporting-api/blob/main/AGGREGATE.md>

Aggregation Service for the Attribution Reporting API 
<https://github.com/WICG/attribution-reporting-api/blob/main/AGGREGATION_SERVICE_TEE.md>

Specification

https://wicg.github.io/attribution-reporting-api/

Blink component

Internals > AttributionReporting 
<https://bugs.chromium.org/p/chromium/issues/list?q=component:Internals%3EAttributionReporting>

TAG review

Still under review <https://github.com/w3ctag/design-reviews/issues/724> 
under the original I2S for the Attribution Reporting API

TAG review status

Pending

Summary

We are landing the following changes to the Attribution Reporting API 
focused on:

   - 
   
   providing more control over the attribution filtering
   

This change is based on ad-tech feedback and the need for more fine grained 
filtering controls before the attribution process takes place.

Currently the API performs filtering after a source is chosen based on 
matching <reporting origin, destination site> fields. This results in API 
callers either not receiving attribution reports or incorrect attribution 
in scenarios where there are multiple different advertisers/campaigns that 
all convert on the same destination site.

This change allows API callers to now specify a field called 
"attribution_scopes" which will be used for filtering before starting the 
regular attribution flow. This allows API callers more fine grained control 
over the attribution granularity and the ability to receive proper 
attribution reports in the scenario described above (i.e. where there are 
multiple different advertisers/campaigns that all convert on the same 
destination site).

This change directly addresses API caller feedback and allows them to have 
more control over their attribution filtering.

Explainer/Spec changes
   
   1. 
   
   Explainer: 
   
https://github.com/WICG/attribution-reporting-api/blob/main/attribution_scopes.md
   2. 
   
   Spec: https://github.com/WICG/attribution-reporting-api/pull/1215
   

Risks
Interoperability and Compatibility

This is an optional and fully backwards compatible change. This feature 
provides a new field for specifying filters that can be checked before the 
regular attribution process takes place and does not break any pre-existing 
API or web functionality.

Gecko: No signal (Original request: 
https://github.com/mozilla/standards-positions/issues/791)

WebKit: No signal (Original request: 
https://github.com/WebKit/standards-positions/issues/180)

Web developers: 
https://github.com/WICG/attribution-reporting-api/issues/1229


WebView application risks

Does this intent deprecate or change behavior of existing APIs, such that 
it has potentially high risk for Android WebView-based applications?

No

              
Will this feature be supported on all six Blink platforms (Windows, Mac, 
Linux, Chrome OS, Android, and Android WebView)?

The attribution reporting feature will be supported on all platforms with 
the exception of Android WebView

Is this feature fully tested by web-platform-tests 
<https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
?

No, currently the behavior around attribution scopes is not covered in WPT 
due to difficulty of adding significant coverage for the feature because of 
API-mandated delays and noise. However, the feature is covered by 
comprehensive integration tests (commonly referred to as “interop tests”) 
that are also reusable by other implementations. 

Estimated milestones

This feature is anticipated to ship as part of Chrome 130 
<https://chromiumdash.appspot.com/schedule>. 

Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/5096560068395008

Links to previous Intent discussions

Previous I2S: 

Intent to Ship: Attribution Reporting API 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/2Rmj5V6FSaY>

Intent to Ship: Attribution Reporting features M117 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/nWF61c8xu-M/m/uMmH1ewcAQAJ>

Intent to Ship: Attribution Reporting features M118 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/Mh-mJiyJZFk/m/HlgzpphYBQAJ>

Intent to Ship: Attribution Reporting features M119 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/6e44SBtEtcQ>

Intent to Ship: Attribution Reporting features M120 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/jSk3xpNPzGQ/m/VZPsdYgGCAAJ>

Intent to Ship: Attribution Reporting features M121 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/g9KiC6Rg_mA/m/V679WcWuAQAJ>

Intent to Ship: Attribution Reporting features M123 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/NE7VGke1Bjc/m/bIX00t4CAAAJ>

Intent to Ship: Attribution Reporting features M124 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/aregp1li6xk/m/IhBB2z8tBQAJ>

Intent to Ship: Attribution Reporting features M125 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/9UyhI6SRyxM/m/zgWWckgWAQAJ>

Intent to Ship: Attribution Reporting features M126 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/7UQR2lPn5KE/m/q_kL6ZiJDgAJ>

Intent to Ship: Attribution Reporting features M127 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/LAgnyPsJyJg?pli=1>

Intent to Ship: Attribution Reporting features M128 (1) 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/qlsv7fn0zRE/m/SK8upePCCAAJ>

Intent to Ship: Attribution Reporting features M128 (2) 
<https://groups.google.com/a/chromium.org/g/blink-dev/c/VKGn41wMYlg/m/VsNXktqvCAAJ>

Thanks,
Akash

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