LGTM to extend from 136 to 138 inclusive.

On 5/1/25 12:21 PM, 'Josh Karlin' via blink-dev wrote:

On Wed, Apr 30, 2025 at 11:45 AM Jxck <j...@chromium.org> wrote:

    What is the motivation for 3rd Parties to experiment Privacy
    Sandbox, Storage Access API etc etc alternates 3rd Party Cookies
    from point of view of Chrome's vision change ?


We have received feedback that companies are still using the cookie deprecation labels to aid in understanding the benefits of the privacy-oriented APIs for advertising. We wish to avoid abrupt changes to the current experiment and will instead gradually transition developers to other methods of detecting third-party cookie access.


    On Tuesday, April 29, 2025 at 11:48:05 PM UTC+9 Nan Lin wrote:

        Contact emails

        lin...@chromium.org <mailto:lin...@chromium.org>,
        jkar...@chromium.org <mailto:jkar...@chromium.org>


        Explainer

        
https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md
        
<https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md>

        https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing
        <https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing>


        Summary

        The cookie deprecation labels are useful for developers to
        evaluate and optimize deployments of the Privacy Sandbox APIs,
        and we want to avoid disruption while we engage with the
        industry to gather feedback on an updated roadmap for these
        technologies. Therefore we are asking to extend the current
        set of labels
        
<https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>for
        three more milestones.


        Storage Access Headers
        <https://groups.google.com/a/chromium.org/g/blink-dev/c/gERgwZfN_-E>was
        shipped in M133, allowing developers to determine if they have
        access to unpartitioned cookies via the
        Sec-Fetch-Storage-Access header instead of labels. See detect
        third-party cookie availability in Chrome
        <https://privacysandbox.google.com/cookies/prepare/detect>for
        details. Extending this experiment gives time for developers
        to adopt this recently shipped API as a signal for cookie
        access and provide feedback.


        Link to “Intent to Experiment” blink-dev discussion

        
https://groups.google.com/a/chromium.org/g/blink-dev/c/0_dR-ffA2LA/m/ZgmMhK-XAQAJ
        
<https://groups.google.com/a/chromium.org/g/blink-dev/c/0_dR-ffA2LA/m/ZgmMhK-XAQAJ>

        
https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ
        
<https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ>

        https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y
        <https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y>

        
https://groups.google.com/a/chromium.org/g/blink-dev/c/TCP6aAFnS4I/m/XXYIMqC6AQAJ
        
<https://groups.google.com/a/chromium.org/g/blink-dev/c/TCP6aAFnS4I/m/XXYIMqC6AQAJ>

        Goals for experimentation

        Continued deployment and evaluation of Privacy Sandbox Ads APIs.


        Experimental timeline

        This feature was previously approved to run up until Chrome 135.


        We would like to extend this for Chrome 136 through 138,
        inclusive.


        Any risks when the experiment finishes?

        Minimal, the cookie deprecation labels are only available for
        a subset of users and must be requested.


        As new clients are ineligible for the experiment, the
        percentage of clients that receive the labels will decay over
        time, and eventually the experiment would effectively expire
        naturally.


        Reason this experiment is being extended

        We have received feedback that these labels are useful for ad
        tech companies to evaluate and optimize the APIs, and we want
        to avoid disruption while we engage with the industry to
        gather feedback on an updated roadmap for these technologies.


        While Storage Access Headers
        <https://groups.google.com/a/chromium.org/g/blink-dev/c/gERgwZfN_-E>was
        recently shipped, we would like to allow more time for the
        ecosystem to adopt this new API and provide feedback on
        whether SAH satisfies their use cases (see example discussion
        <https://github.com/prebid/Prebid.js/issues/12729>). This
        would help reduce the impact of deprecating the labels when
        the experiment ends.


        Ongoing technical constraints

        None


        Will this feature be supported on all five Blink platforms
        supported by Origin Trials (Windows, Mac, Linux, Chrome OS,
        and Android)?

        No, not supported on webview.


        Link to entry on the feature dashboard

        https://chromestatus.com/feature/5189079788683264
        <https://chromestatus.com/feature/5189079788683264>


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