Well, marketing and pricing policy have "trained" end-customers that speed is the decisive factor, with faster plans being more expensive (which implies a higher value). Even if an end-customer wanted to, there currently is no mass-market offer where you "buy" lower latency. Even worse, ISPs that only offer price-tiered contracts will recommend that latency affected customers switch to faster plans (probably on the basis that it is more likely that a faster link is not congested/running at capacity, so under-managed and over-sized queues will not be as visible as on slower plans with an equal load).
> On Aug 22, 2022, at 21:30, Bob McMahon via Bloat > <[email protected]> wrote: > > Thanks for sharing this. It's interesting that the focus is still on speed > and not so much on latency/responsiveness. > > In addition to navigating the competitive landscape, BSPs must also > continually hone their > marketing messages to attract and recruit new subscribers. As Figure 10 > illustrates, based > on “top priority” responses, the C-levels are following a pragmatic marketing > message > strategy centered on faster speeds (54%), > > This is judicious given that many of their competitors are also focusing on > network speed to enhance the quality of experience. Likely because speed is the main factor correlating with relative plan-price and they market the products they have? Take me as an example, I am on a 100/40 plan, even though I could get 1000/50 for ~20% more money, but thanks to fully acceptable QoE, thanks to competent AQM and traffic shaping, I rather save that money. I am not saying that ISPs actively "sabotage" their lower speed offers or the like, just that increasing QoE of these too much will require to rethinking what a plan's price should correlate with*. C-suite officers are hardly interested on decreasing the ARPU by making their cheaper plans fully sufficient for most uses ;). Regards Sebastian *) This is where "responsiveness"/RPM might be helpful. > On Mon, Aug 22, 2022 at 10:23 AM Dave Taht via Make-wifi-fast > <[email protected]> wrote: > https://www.calix.com/content/dam/calix/marketing-documents/public/reports/report_marketer-bb-provider.pdf > > Very different world, but it stood out to me, that "managed wifi" was > a number #1 priority. Having wifi that actually worked right out the > box has always been mine.... > > 'C-level "top priority” marketing use cases include managed Wi-Fi (46%), home > network cybersecurity and device security (both 45%), and professional home > monitored security (42%). Rounding out the top five is social media monitoring > (39%)"' > > -- > FQ World Domination pending: https://blog.cerowrt.org/post/state_of_fq_codel/ > Dave Täht CEO, TekLibre, LLC > _______________________________________________ > Make-wifi-fast mailing list > [email protected] > https://lists.bufferbloat.net/listinfo/make-wifi-fast > > This electronic communication and the information and any files transmitted > with it, or attached to it, are confidential and are intended solely for the > use of the individual or entity to whom it is addressed and may contain > information that is confidential, legally privileged, protected by privacy > laws, or otherwise restricted from disclosure to anyone else. If you are not > the intended recipient or the person responsible for delivering the e-mail to > the intended recipient, you are hereby notified that any use, copying, > distributing, dissemination, forwarding, printing, or copying of this e-mail > is strictly prohibited. If you received this e-mail in error, please return > the e-mail to the sender, delete it from your computer, and destroy any > printed copy of it._______________________________________________ > Bloat mailing list > [email protected] > https://lists.bufferbloat.net/listinfo/bloat _______________________________________________ Bloat mailing list [email protected] https://lists.bufferbloat.net/listinfo/bloat
