I'm updating Joseph's tutorial for my book and will release it as a
standalone chapter under CC as well.
We'll also be getting into things like SREG and AX usage as well as
best practices, though ideally will be curating and gathering existing
ideas rather than creating new ones.
--David
On Dec 15, 2008, at 8:29 PM, Brian Kissel wrote:
Agreed we need to get more systematic about this. It’s one of the
things we want to pursue across all the committees in 2009. Off the
top of my head, here are a few things that I have heard requested.
If there are volunteers to take them on, that would be great:
· An update to Joseph Smarr’s tutorial on how to deploy
OpenID on your website using the open source libraries
· ROI analysis for various use cases of OpenID – what are
revenue enhancement or costs reduction impacts of OpenID, how much
will it cost to deploy, and consequently what is the return on
investment (ROI) for deploying OpenID on my site
· Specific case studies on the benefits of OpenID – site X
saw registrations go up by 15%, site Y saw forgotten password costs
go down by 10%, site Z gathered additional customer account
registration data by consuming SREG data, etc.
· Volunteers to create more content for the OIDF website for
prospective RPs – this would also involve interviewing RPs to find
out what content they’d like to see on the OIDF website
· An overview of SREG and AX and how to use them for RPs
· Best practices for RP deployment – this goes beyond the
“how to” in the first bullet, to discuss things like UX, linking
OpenIDs to existing accounts, managing disparate data from multiple
sources, etc.
· Benchmarking the websites of other SIGs and foundations to
see
o what website capabilities they offer that OIDF should, how we
could improve navigation, organization, search, etc. on our site
o what programs they offer for members that we might consider for
our members
I’m sure others on the list have suggestions on things that the OIDF
could/should be doing to help drive adoption and usage from a
marketing perspective, so I’d suggest those people who are
interested should subscribe to the marketing mailing list and we can
start developing our plans for 2009.
Cheers,
Brian
==============
Brian Kissel
Cell: 503.866.4424
Fax: 503.296.5502
From: Chris Messina [mailto:[email protected]]
Sent: Monday, December 15, 2008 7:57 PM
To: Brian Kissel
Cc: OpenID List; [email protected]; Zac Bjelogrlic
Subject: Re: Status of the Customer Research Committee (Was: Re:
[OpenID] Several Questions for the Current & Future Board)
Thanks Brian.
Is there a list of ongoing marketing activities and a list of goals,
objectives or measurements we're using to gauge our progress?
I found the mailing list, but it looks dead:
http://openid.net/pipermail/marketing/
Jsut as with the CRC, I'd love to see a list of what's going on with
this committee on the wiki. I'm happy to transcribe what information
is available so that we can get ourselves sorted and our priorities
assigned.
I feel like there's been lots of chatter on the OpenID mailing lists
lately but not enough meaty opportunities to get people involved in
owning a piece of the pie.
If we can start bite-chunking the work and assigning it to some of
the more active posters on the OpenID lists, I think, given the free
time some of us seem to have available, we might be able to make
incredible progress (think: we're leveraging the opportunity
provided by Cory Doctorow's cognitive surplus!).
Chris
On Mon, Dec 15, 2008 at 7:42 PM, Brian Kissel <[email protected]>
wrote:
I believe we've spent $10K with Market Focus so far (Johannes?) and
BBC sponsored the meals and facilities at the NYC meeting (many
thanks to Zac Bjelogrlic and the BBC team for their leadership and
generosity). One key next step was the UX Summit sponsored by
Yahoo. There have been separate related initiatives by many of the
OPs focused user profile data management. Some preliminary
discussions have happened around business and legal frameworks, but
don't know that there is much to share on that yet. I'd imagine
next steps will be determined by the Customer Research and Marketing
Committees in the context of next year's operating plan and budget.
Cheers,
Brian
==============
Brian Kissel
Cell: 503.866.4424
Fax: 503.296.5502
From: Chris Messina [mailto:[email protected]]
Sent: Monday, December 15, 2008 6:17 PM
To: Brian Kissel
Cc: OpenID List; [email protected]
Subject: Status of the Customer Research Committee (Was: Re:
[OpenID] Several Questions for the Current & Future Board)
Ok, thanks for that.
Do we have any additional documentation or reports?
I'll transcribe elements of that presentation to the wiki in the
meanwhile.
It'd be good to know if this work is ongoing, and if so, how to get
involved or what outcomes are expected as well as how much was spent
on the deliverables we've currently received.
Chris
On Mon, Dec 15, 2008 at 6:00 PM, Brian Kissel <[email protected]>
wrote:
Yes, one public summary from IIW in Mt. View: http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation
This is just a summary from a more detailed report that Johannes
initiated with an outside market research firm named Market Focus.
Market Focus attended the Content Provider Advisory Committee
meeting, then did a series of one-on-one interviews with several of
the participants as well as other RPs, prospective RPs, and OPs.
Cheers,
Brian
==============
Brian Kissel
Cell: 503.866.4424
Fax: 503.296.5502
From: [email protected] [mailto:[email protected]]
On Behalf Of Chris Messina
Sent: Monday, December 15, 2008 5:48 PM
To: Johannes Ernst
Cc: OpenID List
Subject: Re: [OpenID] Several Questions for the Current & Future Board
On Mon, Dec 15, 2008 at 4:05 PM, Johannes Ernst <[email protected]
> wrote:
Re the CRC work: I personally got on the phone with every board
member that I could get a hold of in the week before I asked for
funding the external consultant -- you will recall that you and I
talked about it, too, on the phone, prior to the board meeting. So
I'm at loss to understand what you mean by not having been consulted.
This is a separate topic, but I searched around for the results of
the CRC committee and all I came up with was this page (ported from
the original wiki):
https://openid.pbwiki.com/Customer-Research-Committee
Are the results of this study available?
Chris
--
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Citizen-Participant &
Open Technology Advocate-at-Large
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