Agreed, this will not be an official board meeting, but a discussion session providing input for 2009 priorities. We should target having a recommendation to discuss at the board call on February 18th.
Does anyone else have topics they'd like to cover or suggest as priorities in advance of the session? I'll try to organize our thoughts in a way that we can have a productive and effective session and try not to rehash a lot that has been said in the past. If possible, we should try to get agreement on the top few initiatives and possibly some measures of success for each. If we have time left over we can list potential programs and initiatives directed at achieving the desired results. Here's what we have so far: * Goal: improve the UX of OpenID o Measures of Success: UX is intuitive and consistent across OpenID-enabled websites; no major concerns by actual/would-be adopters; OpenID login success rates > username/password login success rates (Johannes) o Supporting programs and activities: * Goal: improve the security of OpenID o Measures of Success: o Supporting programs and activities: * Goal: improve the availability and consistency of user profile data available o Measures of Success: o Supporting programs and activities: * Goal: establish successful reference deployments of OpenID across specific website categories to address the "chicken and egg" resistance o Measures of Success: o Supporting programs and activities: * Goal: improve awareness and understanding of the benefits and use of OpenID, for RPs and end users o Measures of Success: o Supporting programs and activities: * Goal: develop a plan for if, when, and how OpenID could be extended into online retail applications o Measures of Success: o Supporting programs and activities: * Goal: The OpenID brand is clearly defined, known and considered valuable by the general public (not just techies), and backed by an effective trademark regime. (Johannes) o Measures of Success: Specific results from brand surveys, examples of enforcement against infringers of the brand and trademark o Supporting programs and activities: * Goal: OIDF is organizationally and financially sound for the long term and for the benefit of the entire global community (Johannes) o Measures of Success: permanent staff, further increasing corporate support, sufficient resources for well-planned/coordinated activities taking place world-wide. o Supporting programs and activities: * Goal: OpenID-related innovation is driven by the needs of the marketplace, not just technical coolness (Johannes) o Measures of Success: Substantial, active involvement in a broad range of working groups by mainstream businesses o Supporting programs and activities: * Goal: obtain broad market involvement in OpenID including Financial, Web Commerce, Transportation, Social Sites, Internet Providers, Telcos, and Government (Nat) o Measures of Success: o Supporting programs and activities: Cheers, Brian ============== Brian Kissel Cell: 503.866.4424 Fax: 503.296.5502 From: Brian Kissel Sent: Saturday, February 07, 2009 10:00 AM To: [email protected] Subject: OIDF Board meeting at Facebook next Tuesday Thanks Luke, if you could book a room for us from 9:30 to noon that would be great. My guess is we'll have 8 to 10 board members who should be able to attend. I think the following have expressed interest so far: Scott, David, Luke, Joseph, Andrew, Raj, DeWitt, Eric, Chris, and Brian. Pretty sure that Tony, Mike, Nat, and Snorri can't make it. Don't know about Gary. Luke, do you think you could get us a room with a Polycom so we could allow anyone who can't make it in person to call in? I'm open to topics that people would like to discuss. One valuable area might be the thread that Johannes and Nat have been moving forward w.r.t. key goals for 2009. Last fall Johannes pulled together a comprehensive list<http://wiki.openid.net/Strategy> of possible areas we should consider addressing that included input from Snorri's and Nat's work as well as input from various board members. We've recently emphasized a focus on UX and Security, let's try to set some specific goals and measures for success for these two areas. Another theme that we've heard from lots of prospective RPs is better and more consistent user profile data from the major OPs (SREG, AX, OAuth). Is there a role for the OIDF to help in this area, or is this something the individual OPs need to address for themselves? If there is a role for the OIDF, what is it and how do we measure our success? We also have a "chicken and egg" problem where a number of content providers (media, entertainment, affinity groups) say none of my peers or competitors have deployed OpenID yet, I'll just wait until someone else goes first. So what can the OIDF and member companies do to get some early adopters deployed in each major category to "prime the pump?" Can we get some early adopters in several categories: newspapers, magazines, TV, radio, sports, games, personal productivity tools, college and corporate alumni networks, photo sharing, etc.? If so, what are the specific programs that the OIDF can undertake to facilitate this? Then there's the general challenge with mainstream awareness about OpenID and its benefits. When and how do we cost effectively inform and educate RPs and end users of the benefits? Seems premature to invest too much here until we've addressed some of the issues of UX and getting more early adopter RPs live, but should we have a goal to start doing more proactive outreach in the second half of 2009 assuming we can address the precursor issues in the first half? We've started to make some progress in commerce applications with Nat's success in Japan and the discussions about TX/CX, but there's a lot more market research we need to do to fully understand if, when, and how OpenID and other related open standards could/should play a role in online commerce. Can we set some goals for market research into retail applications for 2009? I've been working with Andrew, Eric, Raj, and Nat on trying to set up a Retail Advisory Committee similar to our Content Provider Advisory Committee to start doing some more systematic research on the needs of retailers with respect to trust, non-repudiation, PCI compliance, etc. Should we set some specific goals and measures of success around understanding retailers' needs in 2009? I think we all know that there's a long list of things we could do, but if we can come to a consensus on what the top 4 to 5 priorities are for the OIDF 2009, then we can put together programs and measures of success for those key objectives. Looking forward to a good discussion. Cheers, Brian ============== Brian Kissel Cell: 503.866.4424 Fax: 503.296.5502
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