This is thoroughly OT, but I need to recruit volunteers to fill out a brief
survey for my job. If you are BETWEEN THE AGES OF 18-36 and are interested in
helping, please read the survey, fill it out, and return it to me (offlist,
of course) NO LATER THAN SUNDAY NIGHT, OCTOBER 14. Thanks!
Tom Beck
* * * * * * * * * * * * * * * * * * * * * * * * * * * *
FLAVORS FOR FRUIT AND YOGURT SMOOTHIE
How good do these sound to you??
Name: ______________________________________
Firmenich contact (if not Firmenich employee): Tom Beck
1. Gender: _____ Male _____ Female
2. Age: ____ 18 - 20 years old
____ 21 - 25 years old
____ 26 - 30 years old
____ 31 - 36 years old
We are looking for your input in terms of some potential flavors that sound
delicious to you as part of a Fruit and Yogurt Smoothie. If you are between
the ages of 18 - 36 and lead a healthy lifestyle, please respond to the
following questions.
Please read the following concept description and then answer the questions
below.
Concept Description: Fruit and Yogurt Smoothies made with creamy low fat
yogurt, real fruit, and delicious fruit juices.
1) For each of the flavors listed below, please indicate how much you like
the flavor idea if it were to be in a Fruit and Yogurt Smoothie by writing
the number of the description you select from the "Liking of the Idea" scale
below next to each flavor idea.
2) After reading the concept description, please indicate if you would
purchase this product with this flavor using the "Purchase Intent" scale
below.
LIKING OF THE IDEA: 9 = Like Extremely
8 = Like Very Much
7 = Like Moderately
6 = Like Slightly
5 = Neither Like Nor Dislike
4 = Dislike Slightly
3 = Dislike Moderately
2 = Dislike Very Much
1 = Dislike Extremely
Flavors Liking of the Idea
(use "Liking of Idea" scale for each flavor)
Apple Cinnamon _____
Berry Banana _____
Blueberry Lemon _____
Cherry Vanilla _____
Lemon Lime _____
Mango Orange _____
Peach Passion Fruit _____
Pineapple Tangerine _____
Raspberry Cherry _____
Raspberry Orange _____
Strawberry Kiwi _____
Wild Berries _____
PURCHASE INTENT: 5 = Definitely would buy it
4 = Probably would buy it
3 = Might/Might not buy it
2 = Probably would not buy it
1 = Definitely would not buy it
Flavors Purchase Intent
(use "Purchase Intent" scale for each flavor)
Apple Cinnamon _____
Berry Banana _____
Blueberry Lemon _____
Cherry Vanilla _____
Lemon Lime _____
Mango Orange _____
Peach Passion Fruit _____
Pineapple Tangerine _____
Raspberry Cherry _____
Raspberry Orange _____
Strawberry Kiwi _____
Wild Berries _____
3) What are some additional flavor ideas not listed in this survey that you
would consider purchasing as part of a Fruit and Yogurt Smoothie?
______________________________________________________________________________
__
4) Please rate how likely you would be to consume a Fruit and Yogurt Smoothie
product for each of the occasions listed below. (Please check one answer for
each occasion)
Definitely Would Consume for breakfast
Probably Would Consume for breakfast
Might/Might Not Consume for breakfast
Probably Would Not Consume for breakfast
Definitely Would Not Consume for breakfast
Definitely Would Consume for lunch
Probably Would Consume for lunch
Might/Might Not Consume for lunch
Probably Would Not Consume for lunch
Definitely Would Not Consume for lunch
Definitely Would Consume for snack
Probably Would Consume for snack
Might/Might Not Consume for snack
Probably Would Not Consume for snack
Definitely Would Not Consume for snack
Definitely Would Consume for meal replacement
Probably Would Consume for meal replacement
Might/Might Not Consume for meal replacement
Probably Would Not Consume for meal replacement
Definitely Would Not Consume for meal replacement
5) How important would the number of calories be in your decision to purchase
this type of product? (Check one answer on the scale below)
Please Check One
Very Important
Slightly Important
Maybe/Maybe Not Important
Slightly Unimportant
Not At All Important
6) Would you be more likely to purchase a product like this if it were low
calorie? (circle one)
Yes No
7) How important would the presence of fruit pulp/fruit pieces be in your
decision to purchase this type of product? (check one answer on the scale
below)
Please Check One
Very Important
Slightly Important
Maybe/Maybe Not Important
Slightly Unimportant
Not At All Important
8) Would you be more likely to purchase a product like this if it had fruit
pulp/fruit pieces? (circle one)
Yes No
9) If this product was produced with soy, how likely would you be to purchase
it? (check one answer on the scale below)
Please Check One
Definitely Would Buy
Probably Would Buy
Might/Might Not Buy
Probably Would Not Buy
Definitely Would Not Buy
9) Would you be more likely to purchase a product like this if it were made
with soy? (circle one)
Yes No
Thank you for your participation
