From <http://hbsworkingknowledge.hbs.edu/pubitem.jhtml?id=3196&sid=0&pid=0&t=inno vation>
"by Sean Silverthorne, Editor, HBS Working Knowledge Critics say Microsoft's incredible two-decade run at the top of the computer industry has less to do with innovation than it does with bully tactics. But new research from Harvard Business School professors Marco Iansiti and Alan MacCormack suggest a different reason: the company's ability to spot technological trends and exploit key software technologies. Perhaps no technology company outside of IBM has been able to keep on top of the industry as much as Microsoft. What's more, Bill Gates & Co. have achieved this success during times of incredible technological transformation, usually just the period when titans are vulnerable to being knocked off by disruptive technologies. Critics often argue that Microsoft can't innovate its way out of a paper bag�instead it has used its monopoly position to stamp out competition and force an industry to bend to its standards. But now comes a serious and much-to-be discussed study of the inner workings of the company from Harvard Business School professors Marco Iansiti and Alan MacCormack. Their take: Microsoft wins through brilliant management of its intellectual property and an ability to spot and react to important trends before they take hold." LOL! -- William T Goodall [EMAIL PROTECTED] http://www.wtgab.demon.co.uk/ _______________________________________________ http://www.mccmedia.com/mailman/listinfo/brin-l
