"Apple Computer said Monday that it has now sold more than 20 million songs in fewer than seven months through its iTunes song store.
Online buying patterns are also beginning to emerge, pointing to potential ground rules for the new services. Apple director of marketing Peter Lowe said that 45 percent of songs downloaded through iTunes had been sold as part of a full album, rather than in single song form. That indicates many people are still interested in purchasing large numbers of songs, or full albums, despite having a la carte options, Lowe said.
Additional research from the NPD Group indicated that iTunes customers bought more music than did ordinary offline consumers over the first four months of that service's operations. The average iTunes customer bought 49 songs online during that time, or the equivalent of about an album a month, compared with the average teenager’s purchase of a CD every two months, said NPD vice president Russ Crupnick.
The Macintosh audience may not be representative of the larger market, however, since Apple buyers tend to have higher incomes and greater technological sophistication than the PC audience as a whole, and have previously had less access to the free file-swapping services."
-- William T Goodall Mail : [EMAIL PROTECTED] Web : http://www.wtgab.demon.co.uk Blog : http://radio.weblogs.com/0111221/
'The true sausage buff will sooner or later want his own meat
grinder.' -- Jack Schmidling _______________________________________________
http://www.mccmedia.com/mailman/listinfo/brin-l
