Of interest to authors?

[Keith Henson]

Robert Wright in _Moral Animal_ (a popular level work on evolutionary 
psychology) states that successful authors have an excellent--if gut 
level--understanding of evolutionary psychology.  Thus serious progress in 
the field might be of interest to authors.

<http://www.betterhumans.com/News/news.aspx?articleID=2004-10-14-2>
Why Instant Gratification Wins
Brain battle provides insight into consumer behavior
A new discovery has shed light on why we opt for instant gratification
instead of long-term rewards, providing insight into consumer behavior
and new treatments for drug addiction.
********
There is nothing like functional MRI to gain "insight" into how minds 
work.  :-)

Keith Henson
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