At 12:35 PM Friday 5/12/2006, Deborah Harrell wrote:
> Deborah Harrell <[EMAIL PROTECTED]> wrote:
> Real-world application: consumer manipulation.
> This is from a PBS Frontline interview with market
> researcher Clotaire Rapaille; he isn't correct about
> the cortex 'being in place after age 7' -<snip>-
> but his views on the emotional out-weighing
> the rational in everyday life I think are correct.
> Unless one is aware of that, and tries to compensate
> for it.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html
> "...How can I decode this kind of behavior which is
> not a word? My theory is very simple: The reptilian
> always
> wins. I don't care what you're going to tell me
> intellectually. I don't care. Give me the reptilian.
> Why? Because the reptilian always wins..."
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/themes/magic.html
OTOH, Bob Garfield thinks that's bunk:
"...Well, OK, fine. Sometimes you can make emotional
connections. AT&T has done it. Hallmark has done it.
Coca-Cola has done it. But mostly the people who have
tried to make emotional connections with consumers
over the years, by far, the vast, vast majority have
failed.
Since time immemorial, advertising agencies have been
trying to create emotional reactions to goods and
services. But there is no magic string for the puppet;
there is no Svengali spell; there's no poison gas;
there's no magic wand. Advertising works, and
sometimes good advertising campaigns work, especially,
but they are not controlling your mind, they're not
controlling your heart, and they're not controlling
your glands. What they are doing mostly is failing
again and again and again..."
Is it possible that the secret is to have a good product, and in many
cases be the first one to meet the need which the product serves,
rather that looking for that magic spell in advertising?
--Ronn! :)
"Since I was a small boy, two states have been added to our country
and two words have been added to the pledge of Allegiance... UNDER
GOD. Wouldn't it be a pity if someone said that is a prayer and that
would be eliminated from schools too?"
-- Red Skelton
(Someone asked me to change my .sig quote back, so I did.)
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