I think that there is some validity to what you're saying, marketing is
not easy, and is often overlooked or taken for granted. Many people
(myself included at times) have a hard time seeing outside their own
perspective and circle of associations (in general). I see it all the
time on other message boards that I frequent. I saw a previous
employer basically run into the ground and nearly out of business by
bad/nonexistent marketing/promotion, and they had a good product and
service. It is a very, very important aspect. Is the group even to a
point where it's needed yet? I'm also pretty new to the project and
don't know that is done and what isn't, so I couldn't even guess.
nb
On Apr 8, 2005, at 7:27 PM, Sunny Dubey wrote:
<warning buzz words ahead>
On Friday 08 April 2005 05:26 pm, Matt Edlund wrote:
Well I saw a post about this certification on Slashdot and I thought I
would join the mailing list and see if it is something to take
seriously or not. To be honest, that is the largest problem that any
kind of BSD certification is going to face; if it will be taken
seriously or not.
No, the single largest problem that any kind of mass computing
certification
is going to face is the marketing.
I am very much a geek like all of you, however I am also 3/4th through
what is
essentially a 'Marketing 101' course at the university. And in all
honesty,
I don't think geeks should attempt marketing.
I think that the single best thing BSDCert can do is to go out and
find a real
marketing professional who has a slight clue about *nix. If what I've
learned thus far in class is any indication, such a professional will
be
*very very good* at automatically steering this group towards the
correct
segment of the market it can efficiently penetrate. Floundering
around and
"learning the hard way" would be too costly.
I'm sure many are greatly offended by now. But I leave you with this
thought:
Apple computers is the *master* marketer, it would be pretty damn hard
to
beat them. Do you think Apple lets their OS-X coders create marketing
strategies on side ? No, Apple pays a pretty penny for marketing
managers,
artists, etc to create the image that OS-X Server and Xserves have.
Who is
Apple targetting with such shiny marketing ? the very same people
BSDcert
needs to target, the PHB's with the hiring and purchasing power.
I'm not here to belittle anyone, but I think finding external help
ASAP is
going to be immensely beneficial.
I can lend anyone in the NYC area my 'Marketing 101' book*, and you
may very
well be surprised how in depth and immense the material can be. I
certainly
was.
Sunny Dubey
*
http://vig.prenhall.com/catalog/academic/product/
0,1144,0131088300,00.html
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