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| My Groups | BSideNews Main Page | |
| For Immediate Release | |
| Thursday, February 02, 2006 | |
| Contact Information | |
| Mitchell C. Johnson 313-248-4785 [EMAIL PROTECTED] Jada Williams 212-231-7471 [EMAIL PROTECTED] | |
| FORD FUSION AND VIBE: ARE YOU HOT ENOUGH? | |
| (BLACK PR WIRE) DEARBORN, Feb. 1 - Ford and VIBE Magazine are teaming together to find out, with the Hot in the Game sweepstakes. This new sweepstakes is geared towards talented young urban professionals who want to be seen in a vehicle that expresses their personality, like the all-new Ford Fusion. Hosted on Ford's "Grown and Sexy" Web site and appearing VIBE Magazine and vibe.com, the Hot in the Game campaign will run through Feb. 28 with the grand winner receiving a new personal digital assistant and a round-trip ticket for two to New York City to wine and dine with a top executive in the entertainment industry. The sweepstakes is another example of Ford's latest urban marketing efforts for the hot Fusion mid-size sedan which launched in the fall of 2005 with the brand's urban television and print campaign "It Becomes You" and "Grown and Sexy" Web site. "Fusion is all about breaking free from convention to enjoy life with style and attitude like the executives being profiled in the sweepstakes," said Marc Perry, Multicultural Marketing Manager for the Ford, Lincoln and Mercury brands. "Hot in the Game is simply another avenue for Ford to express those feelings, and what better place to spread that message than with VIBE Magazine, a powerful voice of urban music and culture." "We're excited to work with Ford on the Hot in the Game sweepstakes," said Lynne D. Johnson, general manager online, vibe.com. "The Grown and Sexy concept works well with VIBE's vision and its readers. By co-marketing this program through our Web site, we are reaching the target market head-on in the midst of their lifestyle interests." The Hot in the Game sweepstakes will periodically profile major players in the entertainment industry like Shawn "Tubby" Holiday, a senior vice-president A&R of Interscope/Geffen who has worked with artists such as Beyonce, Sean Garret, J. Que, Carl Mo and Penelope. Entertainment professionals like Holiday will be chosen to host the winners dinner. The "Grown and Sexy" Web site The concept of "Grown and Sexy" comes from a popular urban _expression_ that strongly resonates with the African American community. "Grown and Sexy" is all about breaking free from the conventional. It's for individuals who want to enjoy life and showcase their successes and accomplishments. The Fusion is a sedan designed towards 25 to 39 year old customers who are looking for a vehicle that is aligned with expressing their personality and achievements. The Web site and the complete "Grown and Sexy" marketing campaign were created by Ford's African-American agency, The Uniworld Group and launched on Oct. 31, 2005. The site goes beyond a traditional vehicle launch campaign by serving as a permanent online portal for the Ford Fusion with content targeted to African-American buyers. The "Grown and Sexy" Web site features three different Fusion experience sections. 1. EMOTION: The Emotion section gives visitors a chance to discover what "Grown and Sexy" is all about. They can experience the creative television commercials developed for the campaign, then visit the Fusion Mixer, which was developed to provide visitors a chance to mix various types of music together to form their own personal tunes that match their style and personality. Individuals can choose from salsa, reggae, R&B and country music beats. Finally, Emotion visitors have the opportunity to play the Funkmaster Flex Fusion Nightclub Video Game. The Funkmaster Flex Fusion Nightclub video game brings the Emotion section visitors even further into the Web site by allowing them a completely unique way to experience "Grown and Sexy". The object of the game is to drive your Ford Fusion to the various clues left by FunkMaster Flex to discover the popular nightclub where he will be performing. The player is first allowed to select his or her driver from an array of "Grown and Sexy" characters, all of whom have faced different career challenges in their lives and become confident and successful professionals. The player then can select the type of tuned Ford Fusion he or she would like to drive from the FunkMaster Flex garage. Once all of these decisions are made the player is ready to race against the clock to find Flex and his favorite nightclub where he will perform. Drivers cruise the street of a metropolitan city with print billboards from the "Grown and Sexy" Fusion marketing campaign. 2. STYLE: The Style section allows visitors to view interior and exterior images of the 2006 Fusion. The 2006 Ford Fusion breathes a fresh attitude into the American mid-size car. It distinguishes itself in what is the most competitive of vehicle segments with its standout exterior design and engaging driving dynamics. Fusion brings to the segment good fuel economy, advanced safety, clean emissions and roomy interior space - all at an attractive value. Visitors can also see images of some of the current America's Next Top Model contestants, who posed with the Fusion in a recent episode of the show. To demonstrate how the Fusion can be personalized, visitors can find images of FunkMaster Flex's first customized Fusion. 3. HEAT: The Heat section allows visitors to gain information about Fusion's various powertrain configurations, excellent driving dynamics and other innovative and distinctive characteristics of the midsize sedan. Various magazine, newspaper and online editorial articles also give visitors a chance to read what the media think about the new car. Stay tuned to www.grownandsexy.com to find out more about the exciting news from Hot in the Game sweepstakes, the winners announcements and the Ford Fusion. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com. About VIBE Founded in 1993 by music legend Quincy Jones, VIBE magazine is the preeminent brand in urban music and culture. With a guaranteed circulation of 850,000 readers, VIBE, a monthly, reaches an audience of more than 8 million. Published by Vibe/Spin Ventures LLC, a leading music/lifestyle media company that also publishes Spin magazine, VIBE won a National Magazine Award for General Excellence in 2002. The win marked the first time a magazine with a primarily black readership won in the General Excellence category. VIBE was once again nominated for General Excellence in 2004 | |
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