"build market"? What are you talking about? make was created with the sole purpose of build automation. The shell was created to provide a "human interface" to computer operators. These are very specific and different purposes. Are you going to start asking next to re-implement vi inside bash? to re-implement a mail user agent? a C compiler? Where do you draw the line? Read: http://www.catb.org/jargon/html/C/creeping-featurism.html
I doubt anyone is willing to go through the effort to re-implement all the features that make provides, just because one guy thinks "it's obsolete" -- it's not, by the way. make is very alive. Also, it is part of the POSIX international standard. so any operating system that claims to be compatible with UNIX must provide it, see [1] and [2] and [3]. Also remember that nothing makes a stronger argument than patches. If you want to see this feature implemented, I suggest that you start looking into the features make provides, and send patches to add said functionality to bash. [1] http://pubs.opengroup.org/onlinepubs/9699919799/utilities/make.html [2] https://www.gnu.org/software/make/ [3] http://lists.gnu.org/archive/html/bug-make/